At a function to celebrate Earth Day (observed April 22, 2009), PVR Nest, the corporate social responsibility wing of the multiplex chain PVR Limited in association with Moser Baer, unveiled the 'Cineart' project for children. The aim of PVR Nest is to converge cinema and art. 'Movies are our passion and if we can teach the art to kids, then what better than this. Being a mother myself, I want my kids to feel free to express themselves and films are a great medium,' Selena Bijli, trustee of PVR Nest and a mother of three told sources.
Around 500 children aged 10-14 years from over 20 schools of Delhi participated at the event held on Wednesday. After watching two special screenings, 'Nanook of the North' and 'Jeeyo Aur Jeene Do' at PVR Priya, Basant Lok in south Delhi, the kids were made to fill out feedback forms. Four children will now be selected based on the forms to assess their creativity and line of thought, said a PVR representative. They will then be given training in film-making after which the kids will get a chance to get behind the camera and shoot their very own documentary film. Once made, these two-three minute films will be screened at PVR and in schools to raise awareness. Besides the various public schools of the capital that participated, socially underprivileged children also took part in the celebration. Thirteen-year-old Gulaab Kumar was a rag picker till he joined NGO Katha's Katha Khajana school. Kumar was all for film-making but said he wanted to be in front of the camera rather than behind it.