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10 Emerging PGDM Courses

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A Post-Graduate Diploma in Management (PGDM) is a passport to some of the most glamorous job profiles of the industry. A boom in the diverse job profiles has increased the demand for trained professionals who can work in different roles, which in turn has given way to the emergence of customised courses to train and upskill a person. Roselin Kiro of Elets News Network (ENN) finds out about ten such emerging PGDM courses

MBA is a business postgraduation which moulds students in the field of business. If one wants to be an entrepreneur or set up an independent enterprise or get into the corporate world in professionally managed company, MBA or PGDM course is the right choice. The core MBA programme includes various areas of business such as accounting, finance, marketing, human resources and operation management.
Gone are the days when an MBA or a Post-Graduate Diploma in Management (PGDM) was only restricted to Marketing, Human Resources and Finance. Most B-schools these days offer PGDM courses in several streams that are customised to the present-day needs of the industry. These courses, though not affiliated to any university like regular MBA degrees, are well accepted by most companies and therefore attract a large number of students. Fresh graduates as well as working professionals can take up these courses. Here is a list of emerging courses that can equip students and professionals to take up the challenges in the modern industry.
With the rise in demand of MBA and PGDM courses in the country, there has been an addition of programmes like Information Technology, International Business, International Marketing, Global Operations, Entrepreneurship, Business Strategy, Apparel Management, Banking and Finance, Rural Management, Public Policy and management and many other unique MBA and PGDM programmes.

Public Policy and Management

This is a course which is finding its way among the Indian youth. It has come up as a solution to the various problems in framing of policies. It helps in tackling new challenges in context of liberalisation, poverty, social exclusion and crisis. It sharpens the conceptual and analytical skills of public policy makers. Nitin Wahi, Executive Officer, Jindal School of Government and Public Policy of O P Jindal Global University, Haryana says, “ For any student who wants to build a firm ground in the entire policy-making process and get trained in ethics, economics, politics, public leadership and management, this programme best suits them.”
Professor S K Tapasvi, Chairperson of Public Policy and Management (PPM), MDI Gurgaon, anticipates, “Post Graduate Diploma Programme in Public Policy and Management is an evolving professional programme in India. The Public Policy and Management specialisation is rare, as Indian institutions have not yet realised the relevance of this specialisation. The lead has been taken by B-schools to start programmes on Public Policy and Management, emphasising an integration of management practices with the priorities of bringing efficiency and effectiveness in public organisations.”Job profiles- Students can join the development and policy sector and work in international organisations, bilateral and multilateral organisations, work as an independent consultant for government and non-governmental organisations, even start their own organisation and can work as academicians, researchers and journalists as well.

Few institutes offering the course- Indian Institute of Management (IIM), Bangalore; TERI University, New Delhi; O P Jindal Global University, Haryana; Management Development Institute (MDI), Gurgaon, Indian Institute of Managment, Bangalore.

International Business

flagThis course prepares students with specialised skills and knowledge for both large and small businesses in the global business world. This course aims to provide managers with knowledge, skills and acumen to understand the complexities of international business and cope up with cross-culture and cross-market challenges.

Job profiles – It offers job titles like International Account Executive, Banking Services for Exports and Imports, International Business Analyst, Trade Commissioner and others.

Few institutes offering the course- Balaji Institute of Management Studies, Pune; FORE School of Management, New Delhi; Indian Institute of Commerce and Trade, Lucknow; Amity International Business School, Noida.

International Marketing

Globalisation has enabled business firms to internationalise and establish a competitive platform for their products and services. A student with a PG Diploma in International Marketing is acquainted with knowledge and skills to understand the complexities of international business. Dr Kawal Gill, Course Coordinator (PGDIM), Sri Guru Gobind Singh College of Commerce, New Delhi says, “We offer PGDIM to give students an exposure in the areas which have rapidly acquired importance and become relevant in the wake of liberalisation of Indian economy”.Job profiles – International Marketing Manager, International Marketing Consultant, International Business Development Manager, International Business Development Analyst and others.

Few institutes offering the course- Sri Guru Gobind Singh College of Commerce, New Delhi; Xavier Institute of Management and Entrepreneurship, Bangalore.

Information Technology

IT Management focuses mainly on utilisation of management techniques to improve the usage of IT for the growth of business. With the widespread usage of computers in all the fields, there has been growing demand in skilled professionals. On the other hand, working professionals are of the view that “PGDM/MBA in IT is useful or adds value to a team lead or some senior engineers in a company, but for a fresh B-tech or BE graduate the scope is not that high,” says Anish Joseph, Technical Staff Engineer, Dsipher Design Solutions, Bangalore. 

Job profiles- Information Technology Manager, Business Analyst, Network Manager, Computer Information Specialist and others. 

Few institutes offering this course- MET Institute of Computer Science, Mumbai; Institute of Management Studies, Devi Ahilya University, Indore; Indian Institute of Management Calcutta, Kolkata; Symbiosis Institute of Computer Studies and Research, Pune. 

Entrepreneurship Management 

 This is a unique and interesting career option for those who wish to undertake a business venture—being one’s own boss. This course grooms students to identify needs, develop vision, take action and work accordingly. To add into it Professor Satya Ranjan Acharya, faculty, PGDM-Business Entrepreneurship, Entrepreneurship Development Institute, Ahmedabad says, “This programme is structured to help students who look forward to managing their family business and create a new enterprise or want to work as an entrepreneurial manager.”
The objective of the course is to develop skills in successfully initiating, expanding and diversifying a business enterprise in new areas. It also aims to create entrepreneurial managers for corporate and develop family business successors as enterprising and knowledgeable owners of the business of their predecessors.

Job profiles Product Manager, Brand manager, Corporate, Social Entrepreneur among others are some of the careers that a taker of the course can pursue.

Few institutes offering this course Tata Institute of Social Sciences, Mumbai; Xavier Institute of Management and Entrepreneurship, Bangalore; Entrepreneurship Development Institute, (EDI) Ahmedabad; and Xavier Labour Research Institute, Jamshedpur.

 Business Strategy

 This course helps students to get into management positions. It moulds the students to build basic strategy concept which they can implement in both business and corporate levels. It enhances the skill of the students to take important business decisions. 

Job profiles- This course provides job profiles like Strategic Manager, Strategic IT Consultant, Business Analyst and others.Few institutes offering this course- Xavier Labour Research Institute, Jamshedpur; Institute of Management and Entrepreneurship Development, Pune. 

Operation Management 

 Operation management is a field of specialisation which deals with converting the raw materials into final products. This specialisation field demands persons with techno-managerial skills who can implement the strategies, design and control the process of the conversion.
Arun Paul, Associate Professor, Xavier Institute of Management (XIM), Bhubaneswar says, “Operations and its scientific management is central to any business organization (whether a bank delivering services or factory manufacturing mobile phones). A specialisation in the subject of Operations Management would help the students to prepare for the entire scope of operation and the scope ranges from strategic to operational levels.”

Job profiles- Operation Manager, Warehouse Manager, Forecasting Manager, Chief Operating Officer and others.

Few institutes offering this course- National Institute of Industrial Engineering, Mumbai; Symbiosis Institute of Operations Management, Pune; Xavier Institute of Management Bhubaneswar.

 

Apparel Management

This management course is concerned with the making and management of clothes and apparels. With the rise in the area of Fashion Design and Management, this course aims to create professionals willing to create and interpret knowledge of materials to better serve the industry. This course grooms students for the apparel manufacturing industry by technically training them to manage large manufacturing facilities. This is a profession which demands creative, sensitive and scientific innovations and social awareness.

Job profiles- A person qualified in this domain can get jobs like Textile Designer, Fabric Development Manager, Design Manager, Material Analyst and others.

Few institutes offering this course- Sardar Vallabhbhai Patel International School of Textiles and Management, Tamil Nadu; Institute of Apparel Management, Gurgaon.

Banking and Finance

 This programme is designed in a way to equip students to work efficiently in different aspects of banking and finance with appropriate managerial skills. Specialisation in Banking and Finance gives knowledge around the money and strategic management of banks. Students may gain sensible insight in international money services that incorporate a direct impact on the banking track. Amit Srivastav, Vice President, Indian Institute of Financial Planning, New Delhi says, “Specialised professionals in Banking and Finance are considered as most effective and recession proof and often the best package earners amongst all specialisations”.

Job profiles- This course offers jobs of an Investment Banker, Market Risk Manager, Investment and CRM Manager, Credit Analyst and others

Few institutes offering this course- School of Management, NIIT University, Neemrana; Indian Institute of Financial Planning, New Delhi; Asia Pacific Institute of Management, New Delhi; Apeejay Institute of Technology, School of Management, Uttar Pradesh.

 

Rural Management

 This programme moulds students to expertise as rural managers with the heart of a social worker and mind of a business manager. It cultivates among students a sense of respect for the poor and underprivileged. In this programme, attention is given to develop the students to work for and with the poor and the marginalised.
Dr Rajshree Verma, Assistant Professor (Department of Rural Management), Xavier Institute of Social Service (XISS), Ranchi says, “The basic philosophy behind this programme is that a student will acquire knowledge on different rural development and knowledge through testing the theoretical learning in a field situation during rural camps, institutional visits and institutional tour in various parts of the country and in participating in regular field work in local slum areas. The whole process is learning, reflecting, applying, testing and theorizing.”
“The whole program is quite intensive and requires the full involvement of the students. Case study along with lectures, problem solving are involved. Students are expected to be fully involved in class rooms and active in the field segments where they can practice or contribute from what they learn in the classrooms” says HS Ganesha, Associate Professor and Programme Co-coordinator (MBARural management), KIIT School of Rural Management, Bhubaneswar.Job profiles- The niche job markets for the programme is the rural and developmental sectors. Agribusiness, NGOs, CSR (Corporate Social Responsibility) wings of corporate, rural banks like NABARD, Grameen Bank and FMCG (Fast Moving Consumer Goods), Microfinance organisations and cooperatives and others. Some also get in corporate companies in various functional areas, especially marketing.

Few institutions offering this course- Xavier Institute of Social Service, Ranchi; Xavier Institute of Management, Bhubaneswar; Institute of Rural Management Anand, Gujarat; Institute of Rural Management, Jaipur; KIIT School of Rural Management, Bhubaneswar.

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