German TV Channel ‘Da Vinci Learning’ has launched its children’s education HD channel under a joint venture with Raghav Bahl-promoted Quintillion Media. The educational channel is owned by Berlin-based firm Da Vinci Media GmbH.
Currently available on Hathway, the channel will expand to key DTH and cable platforms in the next few weeks.
Focussed on kids aged 6-12 years and families, the channel will offer programming that will give Indian viewers a horizontal digital multimedia educational platform spanning multiple screens and devices.
Ferdinand Habsburg, Founder & CEO, Da Vinci Media Gmbh, said, “India is an important market for us and has potential to be among our top markets. We believe the mindset of Indian parents when it comes to education is significantly different; they are much more concerned about education than parents in some of the other markets. They also spend a higher percentage of income on education. So there is a big potential to offer an education product.”
He further said that given the size and diversity of the country, the company could also consider launching in other Indian regional languages.