Duolingo launched its Duolingo App, customised for Hindi speakers, in India. The app has already attracted over 110 million users worldwide and is helping the people learn languages for free. After conducting user studies with English learners in India, Duolingo introduced customised features for the Hindi-speaking population, such as removing the need to type in Hindi and improving the placement test experience to help people quickly determine their proficiency level. With Duolingo, Hindi speakers can learn English while English-speaking Indians can choose from 16 other languages.
Luis von Ahn, Co-founder and CEO, Duolingo, said, “In developing markets like India, learning English is crucial to people’s professional development and can double or triple their income potential. Our goal is to give everyone in India the best possible language education money can buy, but for free.”
Duolingo, which has partnerships with governments, schools and companies across the world to improve language education, is keen on entering similar partnerships in India as well.