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‘Preschools should not be Regulated’

Branded preschools have policies in place to regulate safety, hygiene, curriculum delivery and teachers training, says Vittal Bhandary, Managing Director, Learning Edge India Pvt Ltd. In conversation with ENN, he fears that regulations in the hands of government could lead to corruption

vittalWhat are the current trends in the preschool business in India?
Preschool education has emerged as the most lucrative segment of the Indian education market. According to the current market, the preschool business is thriving in India with the penetration rate expected to rise at a tremendous rate in forthcoming years. Preschool education in India has gained immense importance over the past years due to increased awareness and affordability among parents.

What are the different models in preschools? Is any model better over others? Why?
There could be slight variations in different models in preschool. This depends on the philosophy and curriculum approach of different brands. At Little Elly, we follow a combination of Montessori and Waldorf method. We feel that our model of curriculum and concept methodology is the best in the industry.

What is the role of a franchisee in preschool education in India?
Franchisee plays a very important role in the preschool industry. Most of the preschool brands reach out across India through the franchisee model. Organised players are adopting the franchisee route because of low upfront investment by them. Franchising is very profitable as it creates new opportunities and increases the area of interest for an aspirant business owner who wants to start his own business and expects a quick return on investment.

In view of increasing need for preschools across the country, do you think it should be regulated?
Presently, there are no laws regulating preschool business and operations in most of India. I personally feel that preschools should not be regulated. Branded preschools have their own way of regulating safety, hygiene, sanitation, curriculum delivery and teachers training. These are part of our policies and we have a robust team to audit this from time to time. The moment these regulations go to a government body, it can lead to a lot of corruption.

What is the investment required for starting a preschool?
For setting up a preschool, you need to invest good amount of money depending on the scale at which you want to operate. The investment ranges between Rs. 8 lakh to Rs. 10 lakh depending upon the location and area chosen.

Are franchisees paying a higher royalty in pre-schools and schools compared to those in professional education?
The royalty in preschool may be slightly high compared to some training institutions. The percentage of royalty is directly related to the support and training mechanism of the brand. There could be brands in our industry that take a lump sum amount at the beginning and don’t support and naturally they may not take royalty.

Have teaching-learning methods changed in preschools? If so, how?
Preschool curriculum framework is designed for continuous in-school guidance and support. To engage our young learners, the teachers should be committed to their own learning and know how to go about it. Presently, teachinglearning methods have transformed immensely in preschools with innovative teaching strategies and technology enhanced learning. In choosing a learning experience for a child, knowing what’s age-appropriate, the teacher is sensitive to every child’s needs. They observe and understand each child’s ability to grasp skills and facilitate the learning process accordingly.n

Structured approach to learning concepts

structured approachGenesis of the company:
The Maple Bear™ programme is owned by Maple Bear™ Global Schools Ltd. Maple Bear™ Global Schools Ltd. was established by the Canadian Education Centre Network (CECN), a private not-for-profit organisation set up in 1995 with the support of Government of Canada dedicated to marketing Canada as a destination for international students. In March 2007, the Maple Bear Education System (TM) became part of Maple Bear™ Global Schools Ltd with Mr. Rodney Briggs as the President and Chairman and Mr. Gerald Macleod as the Vice President of Maple Bear™ Global Schools Ltd.

In April 2011, Maple Bear™ in India entered into a joint venture with Modi Edutech. The promoters of Modi Edutech and Maple Bear™ form part of Modi Group of India. Under the leadership of Mr. Alok Modi, the main focus is education.

Rai Bahadur Gujarmal Modi (August 9, 1902–January 22, 1976) was a noted Indian industrialist and philanthropist, who co-established the Modi Group of companies and the industrial city of Modinagar, Uttar Pradesh in 1933. Later he established a chain of schools and colleges at Modinagar. He also contributed a lot in the field of higher education by giving grants to established institutions such as Banaras Hindu University and different colleges in Meerut and other places. He was awarded the Padma Bhushan by Government of India in 1968.

School’s Philosophy: The programme is based upon Immersion language learning and modern education methods which stress direct sensory experience and structured approach to learning concepts. Maple Bear focuses on inquiry-based teaching and learning: learning through questioning, observing, investigating and doing.

Year of Inception: 2004

Managing Director: Hazel Siromoni

Age: 45

Head office: Maple Bear Education Pvt. Ltd. 4-7 C DDA Shopping Centre, New Friends Colony, New Delhi- 110025

structured approach2USP of the group:
While the Canadian side of the partnership brings rich content and research- backed educational programmes starting from the early years going to Grade 5, the Indian side brings the expertise and understanding of the franchising business in India as well as the local market intelligence.

Expansion programme: 30 more schools in 2014-2015 Requirements for taking up franchisee with your group

Area: Min. 3,000 sq. ft. (5-6 rooms of size around 300 sq.ft.)

Investment: The initial investments is Rs. 15-20* lakh (approx)

Deliverables for the Franchisee owner:
Training:
• Initial Academic and non-academic training during start up.
• In-person training, observation and coaching and on-line support as needs dictate.
• Access to the best Canadian expert-led workshop locally once a year.

Marketing:
Maple Bear helps its franchisees in media planning; provide creatives of all promotional materials like flyers, standees, canopy, posters, newspaper ads etc. A franchisee gets a wide reach through our online social media marketing.

Ongoing: Ongoing Maple Bear trainings are provided to the franchisees through technology platforms. Business advising and all the operational support is given throughout the year.

Branding: Maple Bear helps in branding through its website, monthly newsletter and social media etc.

ERP: Maple Bear will be providing Fee Management System to the franchisees which will ease off and automate their administrative work.

Launch: Maple Bear helps in planning and executing the pre-launch and launch through various promotional activities.

Others: Maple Bear assures the quality of program delivered by its annual quality assurance check.

Contact details for Franchisee enquiry:
Email: info@maplebear.in
Website: www.maplebear.in

‘Parenting is becoming more outsourced’

Aspirational young working parents, their rising expectations from children and the demandsupply gap in terms of domestic help are all factors that are fuelling the preschool business, says Hazel Siromoni, Managing Director of Maple Bear

Hazel-SiromoniWhat are the current trends in the preschool business in India?
Some years ago, there was an IT boom. Similarly, we see that preschool business in India is in its boom stage. But after the IT boom, there was a bust too, which I expect in the preschool business as quality will survive over quantity.

What are the different models in preschools? Is any model better over others? Why?
There are two models primarily. One is self-owned preschools and the other is the franchised model. What is better is more in terms of accountability and quality assurance.

What is the size of preschool education in India?
It is huge and much data is available to determine the exact statistics to size up the industry. But most important is that the size of this business is growing and will continue to grow because of many reasons that favour this growth like aspirational young working parents, taking the risk of making a controversial statement that parenting is becoming more outsourced, greater expectations by parents from their child for being star performers even as young as 2 year old, nuclear families, demand and supply issue as far as domestic help goes etc.

In view of increasing need for preschools across the country and classes do you think it should be regulated?
In my opinion regulation is a good thing which is in the interest of all the stakeholders. What is most important that it is transparent keeping procedures simple and focussed on weeding out unscrupulous preschools.

What is the investment required for starting a preschool? How lucrative is the preschool business in India?
For staring a Maple Bear preschool, investment could be in the range of Rs. 15- 20 lakh depending on the city and the condition of the site identified. It is a good business opportunity. Delivering a good quality programme does not mean you cannot make a viable business.

How many franchisees plan to continue in this business for a long term?
This has increased wherein more and more franchisees are coming into the business for a long term and are looking it as one of their core business. The entrepreneur profile is changing quite drastically from a homemaker to professionals giving up lucrative jobs as IT professionals, financial analysts, bankers, businessmen and women etc.

Changing Pedagogiges
Shalini Jaiswal, Director-Academic, Maple Bear India
How have teaching-learning methods changed in preschools?
Children are naturally curious about their world and are active learners. Playing is an important part of their learning. As they play, they clarify information, integrate ideas from their previous experiences, explore and experiment with their environment. It gives them the opportunity to add knowledge, learn new skills and practice familiar ones. They learn to deal with their feelings, interact with others and resolve conflicts. They also develop imagination, creativity and solve problems. Children need to learn to make connections with past experiences and current learning. Integrating topics with skill development will help the children make sense of the world and their learning. The skills are developed through a multitude of activities and the centers are used to extend their hands on learning.
What are the criteria for selecting teachers in your school?
The teachers should have some proven experience in working with young children in an education-like setting. A diploma in early childhood education is preferred. The teachers must speak excellent English and be capable of delivering the programme in English to students. They should have a pleasing personality and should show eagerness to learn and adapt to the Maple Bear pedagogy. Creativity in art and craft and drama are an added advantage.

‘Future holds tenfold growth in the organised sector’

The organised sector of India’s booming preschool industry is set for a tenfold increase in the coming years; believe Anurag Sharma and Kushal Suri, Executive Directors at Shri Ram Study World. In conversation with ENN, they also say that regulations should be well-thought before being implemented

anurag and kushalWhat are the current trends in the preschool business in India?
The preschool market in India has a huge appetite; there is a huge shortfall in supply of quality preschools, especially those that are children friendly. The market meets only 20 per cent of the total demand, out of which majority are non-branded ‘Mom n Pop’ owned institutes. There is a huge market for good quality, branded preschools in the country.

What are the different models in preschools? Is any model better over others?
Preschools in India could be divided into unorganised sector, organised sector and a K12 school-feeder model. The unorganised sector comprises of the majority of the market, the second being the organised sector which is very small at the moment but has huge potential. The future holds tenfold growth in the organised sector where a lot of foreign players will try to enter the space.

What is the role of franchisee in preschool education in India? What are the trends?
The franchisee plays a key role in this industry. With a steep rise in land prices, the economic viability and returns are very slow if one acquires land and builds the school. However, if the property owner is willing to rent the property, it makes more economic sense for him to take a preschool franchisee as it has a quick payback period and low investment, and can be opened anywhere within vicinity of offices.

In view of the increasing need for preschools across the country and classes, do you think it should be regulated?
In the present scenario, with government regulations and the present economy, profitability in any ongoing business appears meager. There is growing concern that strict ongoing regulation in the education sector shall reduce venture in education profitability leading to fewer good ventures in the field. I’m of an opinion that one should think twice on regulating this industry.

How lucrative is the business of preschool business in India?
The preschool business is the most lucrative business in the organised franchisee businesses in India at the moment. The payback period as compared to manufacturing sector is very fast, the gestation period is low, and it’s the most satisfying business in the service sector.

Global preschool chains are eyeing India for big opportunities.
There are a lot of global preschool chains eyeing the organised sector in the Indian market as there is huge potential. However, there is an impertinent need of the right local partner, who shall implement the curriculum effectively and cultivate awareness about preschool education and its importance in local areas.

Venture capital funds have evinced keen interest in the pre-school sectors.Have they been funded by VCs?
VCs have definitely shown a lot of interest in the preschool industry. There are Singapore, UK, Dubai-based funds which are looking to invest in Middle East, India, Russia, Brazil, China & Africa. The market in these countries is very big, and there is huge space for quality products in the organised sector. The pros of VC funding are the low gestation and fast return period of this industry. However, they are very hard to convince and the due diligence is very strict.

‘No clear policy for standalone preschools’

Certain parameters that measure the efficiency and effectiveness of the early education imparted in preschools is essential, believes A S Ganesh, Founder & Managing Director, SMARTKiDZ Educare India Pvt Ltd. Excerpts from an interaction with Elets News Network

A S GaneshWhat are the current trends in the preschool business in India?
The Indian preschool market is an under penetrated market. Less than 2 per cent of the children go to preschools in India because the awareness is very low about the importance of preschools. To bring about this awareness, we are conducting Positive Parenting Workshops in all the schools of Smartkidz to make a difference.

What are the different models in preschools? Is any model better over others? Why?
Every model of preschools talks about nurturing children, developing their skills, brain development etc., and the approach to teaching- learning in each model is different. Finally, the whole idea of education is the holistic development of the child and should be child-centric, where hygiene and the safety of the child should be given utmost importance.

What is the size of preschool market in India?
The preschool market size during the year 2010-11 had been Rs. 5,000 crore and is likely to cross Rs. 11,000 crore by the year 2015. This segment is growing at the rate of 35 per cent per annum as against the education sector which is growing at the rate of 15 per cent.

What is the role of franchise in preschool education in India? What are the trends?
The franchise should have a flair for kids, enough time to be focussed towards imparting proper education to the child by following the systems and procedures of the company and adapting himself to the present trends in the education by undergoing trainings from time to time. Importantly, a franchise should not look at it only as an aspect of doing business.

What is your USP?
The curriculum is designed while keeping in mind the syllabus for CBSE, ICSE and SSC. This eases the process of admission of the child for the primary section. The curriculum is followed uniformly in all our schools which are helpful for inter- school transfer across states. Another unique feature in Smartkidz is that we provide value-based education which is part of our curriculum.

In view of increasing need for preschools across the country and classes, do you think it should be regulated?
Yes, it should be regulated. Running a preschool business in India provides the freedom to design and adapt the curriculum and has resulted in a lot of variation in the learning programmes. However, there has been no system designed to measure the quality and output of the education programmes that have been designed for these tiny tots. Similarly, there are no parameters for the admission criteria for these schools. Thus, kids enter the schools from various socioeconomic backgrounds, study in varied education patterns and enter primary schools with a variation in knowledge and understanding. It is therefore essential that there should be certain parameters that measure the efficiency and effectiveness of the early education imparted in preschools. This quality assessment helps safeguard early education and helps in regulating the standards of preschool education. By doing so, the unbranded schools which follow little or no norms will be stopped.

What are the laws regulating preschool business and operations?
Preschools come under informal schooling and are not governed by any regulatory body. There is no clear policy for standalone preschools and differs from state to state.

What is the investment required for starting a preschool? How lucrative is the business in India?
The investment for starting a preschool varies from place to place. It starts from Rs. 7 lakh and goes up to Rs. 15 lakh and sometimes more depending upon the location.

The awareness of preschools is increasing at a very fast pace. In many households both parents go to work and being nuclear families, preschool comes as a boon to such parents. Most of the preschools also provide daycare facility and therefore the demand for preschools is increasing very rapidly. More so, the awareness and importance of preschools is spreading to smaller towns resulting in more preschools cropping up in these towns.

Are franchisees paying higher royalty in preschools and schools compared to those in professional education?
The percentage of royalty varies from company to company and generally ranges from 15 per cent to 20 per cent in the preschool industry. The royalty percentage in the professional education also should be more or less the same.

How many franchisees are planning to continue this business for a long term and what percentage of them are planning to start up their own businesses since they have gained enough expertise and exposure through this opportunity?
In case of Smartkidz, 100 per cent of the franchisees who have completed their term of 5 years have renewed the agreement. However, there are dropouts to the extent of 10 to 15 per cent due to their own reasons.

Is franchise fee higher in preschool compared to other education verticals?
In preschool segment, the franchisee fee varies from Rs. 1.5 lakh to Rs.3.5 lakh. However, in other education verticals, it could be as low as Rs. 0.5 lakh and could go up to Rs. 5 lakh for other education verticals.

Have teaching-learning methods changed in preschools? If so, how?
The face of education has changed dramatically over the past ten years or so. The preschool education is the foundation of children’s education. It is a vital aspect of a child’s learning and development. At this stage, the attitude and aptitude that is developed influences their later life. Early childhood education programme asserted the need of very balanced curriculum at preschool which integrates play and work as a basis of the curriculum structure. Education in preschool has been given a more practical approach which has made learning for the child more interesting. Gone are the days when a preschool was a waiting room for children not yet age eligible for regular school admissions. Now-a-days, parents are more concerned with establishing a comfort level with instructors and care-givers in the preschool, than delving into the intricacies of the teaching methodology followed.

In recent times, newer systems and philosophies like the ‘play way’ method and multiple intelligence mapping have also been incorporated into the curriculum up to 6 years. Preschools in India have also adopted best practices of other teaching philosophies such as Waldrof, the Reggio Emilia etc. With new developments in the field of child psychology and early education, there is bound to be continuous innovation and introduction of new practices in preschool teaching methodologies. The key is maintaining an ideal balance of creativity, flexibility and structure that makes learning joyful for the child.

What are the criteria for selecting teachers in your school?
The appropriate qualification of the teacher in education is to be a graduate with fluency in English. Apart from this, the teacher should also have qualities such as patience, listening skills, pleasing personality, initiative, creative and have an open mind for learning. NTT / ECCE trained teachers are generally preferred. .

Global preschool chains are eyeing India for big opportunities to set up their franchisee and also in teacher’s training. What is the profile of people who are engaged in preschool education and franchisees in India?
The basic profile of most people in the branded preschool industry is qualified preprimary educators or with long experience in the industry, but in unbranded schools, it is not the case. Most of the franchisees in the preschool industry are women entrepreneurs and range from 80 to 95 per cent. In case of Smart – kidz, more than 90 per cent of the franchisees are women entrepreneurs.

Last year, people had moved court to bring preschools under RTE’s ambit. What’s your take?
The RTE act does not apply to standalone preschools. However, it applies to preschools run by schools providing elementary education i.e. from class 1 and above. The RTE Act requires every school imparting elementary education to admit in class 1, a minimum of 25 per cent of the class strength belonging to weaker sections or disadvantaged groups to provide free education to such children

Who’s minding my baby?

Preschool is one of the most lucrative segments of the Indian education market and is flourishing, unfortunately, sans regulation. Stakeholders are almost unanimous in calling for proper guidelines and procedures to regulate this segment. Nidhi Sharma of ENN reads the tea leaves

baby1Jaya, Ekta and Abha (names changed) were housewives in the middle class locality of Mayur Vihar in East Delhi till a few years ago. Not any more. The trio is laughing their way to the bank every month. There are no bounds to their joy. The reason for their joy? The three of them have started preschools for tiny tots in DDA flats at their ground floor residence, with the verandah converted into a playground. Interestingly, the three schools started by these new enterpreneuers are closely located within 200 meters of each other!

This phenomenon is not limited to Mayur Vihar or Delhi. Preschools continue to mushroom across the metros, tier II and tier III cities. It can also be started in the house one lives and can manage to keep clean and decorated. The factors driving such an unprecedented growth can be attributed to rapid urbanisation, parents’ rising aspirations for quality education (English Convent education), improved affordability and more women joining the workforce.

For the uninitiated, preschools are a part of the non-formal education system. Emerging as a lucrative business for everybody, it is known by various names such as creche, nursery, kindergarten, home-based child care system, preparatory schools and nursery schools. The age for admission to these schools typically ranges between two and six years – the most crucial stage of for a child’s development.

Regardless of its spread and rising demand, the preschool sector operates without any formal guidelines. This means there are no rules on minimum age for admission, teacher-child ratio, curriculum, trained staff, sanitation and safety and security measures. As a consequence, monitoring of these schools has become difficult. This has placed the kids at the receiving end with maltreatment and even sexual assault.

Sample the following:
January 2014: Srinivas, 25, a bus driver at a preschool in Bangalore was arrested for allegedly sexually assaulting a two-and-a-half year old girl.

September 2014: A two-and-a-half year old child was repeatedly abused by Amit Kumar (22), a security guard-cum-help, who looked after the children in the absence of women staff at a playschool in Rohini, New Delhi.

October 2014: A 3-year old nursery student was allegedly sexually abused by office assistant Gundappa, 45, inside her class in Bangalore.

Low entry barriers, minimal investment and absence of regulations to oversee the preschool segment have attracted huge interest in this segment. No prior permission or licensing is needed and there is full freedom for promoters to design and develop learning programmes.

The preschool business operates in both the unorganised sector and by corporate. Some of the big businesses in India include Tree House, Bachpan, Euro Kids, Shemrock, Kangaroo Kids, Podar Jumbo Kids, Jumbo, Little Millenium, Apple Kids, Time Kids etc.

According to a Crisil research report, the preschool business is expected to touch Rs. 13,300 crore by 2015-16, out of which branded preschools are expected to contribute about Rs 4,500 crore. Similarly, another report estimates that the number of preschools in India will reach the 33,000 mark by the end of 2015, reporting a growth of 26 per cent annually.

baby2Key Risks
• Increasing incidents of child abuse
• Exhorbitant fees
• No prior permission or licensing required to start these schools
• Quality of education or activities varies from institute to institute
• Curriculum needs to be streamlined
• Maintaining a proper teacher-child ratio, engagement of trained staff

Yet, the preschool industry is in its nascent stage in India with around 1.1 per cent enrolment as compared to France or Scotland where enrolment is 100 per cent.

According to leading research firm Gyan Research and Analytics Pvt. Ltd., the organised sector comprises 17 per cent of the industry, with the penetration rate expected to rise to 25 per cent by 2015, due to the rapid growth of preschools in Tier-III and Tier-IV cities. In this background, exercising any control over the preschools for quality assessment to regulate the standards of preschool education is a huge challenge.

Time and again, whenever stories of sexual assult are flashed by 24X7 electronic media, it manges to momentarily stir the nation’s collective conscience. Stakeholders equally voice their concern for the need for formulating guidelines focusing on minimum age for admission, teacher-child ratio, curriculum, trained staff, safety and security measures and monitoring of these schools. At all other times, it is seldom taken seriously.

Experts also estimate that the organised sector comprises 17 per cent of the industry, with the penetration rate expected to rise to 25 per cent by 2015, due to the rapid growth of preschools in Tier-III and Tier-IV cities. In this background, exercising any control over preschools for quality assessment to regulate the standards of preschool education is a huge challenge.

Of course, regulation is needed but it should not create Inspector raj and an avenue for extra income for those monitoring the sector. Raman Bajaj, Managing Director – Educomp Childcare Pvt. Ltd says, “Regulation is not necessarily a bad thing, but what we need is correct, meaningful and easily implementable regulation”.

“Regulations should not act as a disincentive…” he adds.

A S Ganesh, Founder & Managing Director, SMARTKiDZ Educare India Pvt Ltd. also believes that preschools should be regulated. “Running a preschool business in India provides the freedom to design and adapt the curriculum and has resulted in a lot of variation in the learning programmes.”

However, Ganesh acknowledges, there has been no system designed to measure the quality and output of the education programmes that have been designed for these tiny tots. Similarly, there are no parameters for the admission criteria for these schools. Thus, kids enter schools from various socio-economic backgrounds, study in varied education patterns and enter primary schools with a variation in knowledge and understanding.”

Parameters that measure the efficiency and effectiveness of the early education imparted in preschools should be in place, he argues. “This quality assessment helps safeguard early education and helps in regulating the standards of preschool education. By doing so, the unbranded schools which follow little or no norms will be stopped, he says.”

Even as educators debate over what should govern the preschool business-government regulations or peer assessment or self-governance, the business of preschools will only grow in coming years. Vittal Bhandary, Managing Director, Learning Edge India, has a different take on the issue of regulation. “Branded preschools have their own way of regulating safety, hygiene, sanitation, curriculum delivery and teachers training. These are part of our policies and we have a robust team to audit this from time to time,” he says. His fear is somewhat different. “The moment these regulations go to a government body, it can lead to a lot of corruption,” he argues.

To say that the preschool market in India is flourishing and rapidly expanding would be to stress the obvious. Fuelled by increased investments by existing companies and expansion into smaller towns and cities of India, the preschool segment is expected to generate revenues of US $3.24 billion by 2017. No wonder, several global preschool chains are eyeing business opportunities in the country. Latest in the list is UK-based Modern Montessori International (MMI) Group which is in plans to expand its reach in India by doubling preschool teacher training centres and franchisees for running kindergarten classes through major corporations. Having first forayed into the Indian market in early 2003, the group estimates a demand for 1,00,000 such educationists over the next 10 years.

Even as preschool businesses helps its owners and franchisee owners fulfil their own entrepreneurial aspirations, achieve higher profits every year, it would serve all the stakeholders better if the sector is regulated.

Bringing World-Class Education to India

Anand SundaresanHCL Learning is a leader in offering digital interactive learning content. Leveraging cutting edge technology and global expertise, HCL offers customized content repository that caters to the K12 students’ learning needs. The content is designed and developed by HCL Learning Development Centre and certified by Department of Scientific and Industrial Research. HCL Learning with its flagship interactive learning solution – DigiSchool, has built an enviable track record of reaching out to more than 3,500 schools in India & abroad and empowering over 3.5 million students. HCL Learning has strengthened its presence across regions by developing innovative, high quality, world-class differentiated content solution.

HCL Learning
Anand Sundaresan, Business Head, HCL Learning Ltd.Company Name: HCL Learning Ltd.

MD & CEO: Harsh Chitale

Management Team:
Anand Sundaresan,
K Venkata Ramanan,
B Gopala Krishnan

Head Office:
G-8, 9 & 10, Sector 3, Noida – 201301

Regional Office(s):
Bhopal,
Lucknow,
Noida,
Chandigarh,
Mumbai,
Ranchi,
Kolkata,
Chennai,
Bangalore,
HyderabadEmail: info.hcllearning@hcl.comWebsite: www.hcllearning.com

Product Categories
• Educational Content and Curriculum – Multi Media / 3D Content Business Highlights
• A part of $6 Bn HCL group
• Present across 3500 schools in India and abroad
• Services support with a reach in more than 5000 towns & 720 direct support touch points across India
• Empanelled by CBSE to impart CCE Trainings to the teachers in Indian and many other countries
• Conferred with many international and national awards

DigiSchool USPs
• High Quality Content
• Comprehensive coverage of content across K-12 segment mapped to CBSE/ICSE/Various state/ International boards
• Content owned & created by DSIR certified HCL Learning Development Centre
• Designed using EER [Engage – Explore – Reinforce] instructional model
• Age appropriate content strategy
• Content certified by Consulting club of IIM, Indore for making significant positive impact on teachinglearning process

Power to User
• Digischool gives the freedom to users to create their own questions, assessments and lesson plans in an intuitive, easy to use manner

Fabulous Features
• Interactive tools covering each of the stages of a teaching-learning cycle
• Demonstrate using Interactive Virtual Labs, Simulations, Math Xplorer, Map Xplorer, Diagram Xplorer, Math formula builder
• Engage using Concept Summary, Interactive Activities
• Enable using Assets Library
• Evaluate through Test, Quizzes, Question Bank and Worksheets

Execution is the key

Digital India is a great way forward, says Ratnesh Kumar Jha, Managing Director of Cambridge University Press. In conversation with ENN, he says that the programme will change the way India will look from the next decade

ratnesh kr jhaWhat should be the new strategy for India given your own stint in IT, telecom, education solutions and now publishing? Given India’s vast geography, technology plays an important role in terms of addressing the reach and capacity building. Education done through technology with the world class content will help build capacity and solution for last mile connectivity. That is where we should be going and a lot of tone for that is being set. It is very positive to be part of that tone right now as an enabler.

What will make Digital India successful? It leverages on strength today. Without education, demographic dividend which we have envisioned for ourselves looks very difficult.

Cambridge in India now is 100 per cent Cambridge. What is the way forward? India’s story is close to the Cambridge story. Now, across the verticals we work in-academics, K12, English learning, teaching etc, – we are engaged in building capacity and in creating new opportunities. We are engaged in helping India build its capacity in world class content, pedagogical intervention and creating more jobs by creating new solutions for skill building at the basic level. This is how Cambridge University Press plans to go forward and it is very exciting.

Several global IT and education solution firms are eyeing opportunities in India. ‘Digital India’ programme is very encouraging and empowers India. So can we support and complement the whole initiative? Yes, we are equipped to help India to realise it.

What does Digital India mean to you? It means democratising basic needs for every Indian. It solves the problem of a student in a village in Bihar or Kerala or Nagaland who aspires to be part of growing India and dream to study in Cambridge University. Why should he not? If Digital India is disseminated and executed as envisioned by our Prime Minister Narendra Modi, it is a great way forward for India and change the way India looks from the next decade.

Do you see any roadblocks in Digital India implementation? Execution is the key. It needs to have consistency. It should not be caught in Centre-state issues. Then, we are talking about higher storages, building broadband, rich content. How do we build that kind of massive infrastructure unless you don’t take global players together who have been engaged over the years in such interventions? It will be very difficult.

Is momentum building up among corporates to contribute to Digital India? Absolutely, it is nice to see people talking about a mix of books with digital resources. It is a very welcome change. It is the right moment. Digital India has been launched at a time when it has maximum reason to be a great success.

But digital solutions are costly and targets private institutions. It could be true of large technology companies. But CUP is pervasive and we are there in schools, colleges and universities across the country.

Since you interact with many educators, tell us what is hampering adoption of digital solutions in schools and colleges? It is too early to make that statement if they are resisting any change. They are positive about it. But there are peripheral issues. For the first time, Government of India is talking about the bandwidth being built to connect colleges and universities. That is a basic infrastructure issue. Then the debate is over the device and content and how the device should be in terms of consumption. There is a huge amount of learning which needs to be done. What is important is creating an enabling environment rather than pushing people.

‘Digital India needs Champions to Drive it Forward’

Education will be one of the prime beneficiaries of Digital India, says Edutech CEO Shameema Parveen in an interview to Elets News Network

Shameema ParveenEdutech was established in 1991 in Dubai. Could you briefly tell us about the journey to improve the learning and teaching curriculum in Dubai and other places?
As Edutech marches towards our twenty- fifth year, it has been a transformative experience for us to evolve with the changes in the learning and teaching space. ASF Karim and I started Edutech in Dubai when we felt there that Middle East education sector was at the crossroads of modernisation. Instead of reinventing the wheel, we felt we should use some of the best practices and proven technologies used around the world. We identified that technology based learning is what we stand for and still continue to focus on that niche perhaps in a holistic manner.

With higher education institutions realising a change in educational approach was required to build self learning and critical thinking skills in students, Edutech was involved in resourcing hands-on learning through engineering labs and technology based learning centres in education and corporate sectors. We soon became part of many nationwide initiatives in the UAE, Oman and Saudi Arabia. While continuing to cater to the expanding education sector, we served a lifelong learning market by also servicing corporates like oil and gas and the banking sector which had challenges to implement sustained and qualitative training programmes.

We noticed that hardware and analogue based learning technologies were soon making way for digital and software based learning tools like online learning platforms, Online examination systems, digital language labs etc. Also, we saw that library and information services were moving online for access to information. So, Edutech acquired those capabilities and offerings and was the preferred vendor for holistic learning solutions in the region.

We have a transformational impact on the region’s education and training space covering seven countries and over 2,00,000 users.

“Digital India and several other projects and initiatives are well thought out and I am optimistic of them improving the Indian education sector”

How vibrant is the role of education solution firms in improving the education system in India?
In a diverse country with the world’s largest number of schools and second largest world population, we would need all possible support available to improve the education system in the country. This includes government initiatives, education institutions, academicians and educationalists, teachers and students, trade bodies and, more importantly, education solution firms like Edutech can act as the greatest catalyst in this process. Having exposure to various countries where technology and best practices have improved their education systems, we at Edutech and several other firms in this space can add value by creating referral models and success stories that government and private educational institutions can replicate and scale.

We, at Edutech, are proud to be part of several such initiatives like implementing online learning management, STEM and robotics, e-learning, scientific and technical Labs, and online examinations in India since late nineties. Adoption was a challenge those days but due to our constant thought leadership and awareness, we were able to bring in more users over time. Now, with government mandate to have better connectivity at grassroot level across villages and cities in India, it can enable a big leap in the way instruction and content and information is delivered and consumed in the education sector across India.

Edutech is part of various government initiatives to improvise quality of education in India like TEQUIP, MODROB, FIST and several skill development initiatives of corporate and industry consortia.

How have educational institutions received these solutions for better teaching-learning outcomes?
Edutech has been constantly spreading awareness on ICT in education, When we started our India operations in 1999, perhaps we were too ahead of the curve mostly because of the awareness and lack of resources and infrastructure. Now, with better infrastructure coming in place and government initiatives and educational institutions competing for creating a better ‘Education Experience’ to the students, we are on the right track.

When we first did the national level Robotics championship in 2003, we managed to create good awareness on STEM and Robotics in education. We saw international schools and students with exposure to western world participate. Now, after 10 years, we see thousands of students in cities and towns across India adopt concepts of hands-on STEM and enquiry based learning.

Likewise, online examinations were increasingly used by large IT firms with challenges in scale and qualitative assessment roll now. Now, schools, corporates and higher education are open to digital learning and examinations. Affordability and availability of computing devises, ease of use and awareness we create help these practices grow. I feel the growth for next 10 years will be far more rapid and exponential.

Several global education solution firms are eyeing India. How is Edutech geared up for the challenge?
Edutech has walked the talk in this space. We are one firm which has successfully implemented various learning and educational technologies in India. Now, when the market is ready for next wave of adoption, education industry is looking at credible partners with local presence and history of delivery. With over fifteen years in India and seven offices across India and hundreds of employees, I strongly feel education sector and institutions need reliable partners beyond short-term profit motives.

The Digital India programme is now on ground. What, according to you, will it take to make this programme successful?
Technology is an enabler. We need clear champions with clear mandate, resources and accountability to drive these projects forward. This includes the customer – vendors such as Edutech and end users to make this whole practice sustainable.

What impact do you see on education?
Education will be one of the prime beneficiaries of Digital India. We have been a proponent since we started in 1991. It will lend a lot of reach and quality to the learning and teaching process. For example, this world fosters greater voice and data connectivity to tier 2 and 3 towns and rural India where we need quality education the most. It is also part of effective nation building exercise. Likewise, more accessibility to user- friendly computing devices will help students access content and teachers from across the country and even across the globe. Effective school and education management policies and process could also be enforced by the system.

What is a practical timeframe that we should look at before we call it a success?
There are various phases we have to go through. We need to realise that there is no other option other than to adopt digitisation and the use of ICT in learning whereever applicable. We are never talking of replacing the importance of conventional teaching, but building in greater qualitative process and access to good teaching and pedagogy.

How do you see the accessibility and affordability of education solutions?
India’s volume-centric business can be a misnomer. I feel we need to have volume-based business models in place that are a win-win than skewed towards the product and service providers or the customers. Let me explain . Several projects are executed with low price models of future forecasted volume scales that never materialise for various factors of execution and systemic issues. In such cases, vendors are left with unviable business models that affect the quality and execution of the project. We have to realise that for any project to be successful, service providers need to be profitable enough to have good delivery systems in place. Else, the complete project suffers.

We feel projects with clear milestones and attached volumes should be sustainable on its on rather than tapping to the forecasted volume models with successful emphasis on successful completion making them eligible for higher volumes that follow.

Do you think education policy makers and administrators are taking long to adopt to digital solution in their educational institutions?
The answer is more than yes and no. There could be projects that were not executed well earlier and the sheer diversity of the country and its decision making structures could delay the process. There were several initiatives as early as 10 years back that are still on-going. Digital India and several other projects and initiatives are well thought out and I am optimistic of these improving education sector in India eventually.

‘Skill Development is not aspirational’

The opportunity in the skills space is huge and there is a lot that is required and at a much faster pace to keep India’s demographic dividend from turning into a demographic disaster, says Kamini Prasad, COO, Centum Learning. Excerpts from an interaction with Parimal Peeyush of ENN

Kamini PrasadHaving carried out skill development activities in several countries, how do you gauge your experience in India?
My first reaction is that it has been mixed. And it has been mix of a whole lot of things. One is that the skill industry is still in its formative stage. I am sure you have heard that it is not aspirational to be in skills and there is a lot of social stigma attached to it, which is why people are not coming forward to do skill programmes. The government needs to come up with a lot of schemes and incentives to get people on to the skilling boat. It is an environment where things are developing at the moment. Where on one hand, we need to have the parents convinced about the opportunities, credibility or the benefits of the skilling programme and on the other, we need to have candidates aspiring for such programmes. Then you have the industry that needs to recruit these people coming out of the skilling exercises taken up either by the government or the private sector. There is still a lot of work going on in terms of the government having set up sector skill councils. 31 have been set up. But all this will take time. Is it that people who passed out from the STAR scheme, the skilling programme, were absorbed by the relevant industries? No is the answer. Therefore, it is a journey where the programmes that were conducted were very much backed by the industry. Yet, the industry needs to come forward and embrace these candidates.

The push for skilling is there right from the top. Yet, the recognition for skilling programmes does not exist within the industry.Where is the gap?
It’s a good question and this is the reason I said that the experience is mixed. It is in all stages that we need to reach a level of maturity as a country. As a large organisation in this space and being more conscious of the qualitative aspects required to skill people, perhaps we are ahead. But I am talking of the country at large. So where does the gap lie? Initially, when these vocational programmes were launched, the industry was not taken into confidence. The gap was between the academia and the industry. Unless the two talk, where will the common path come from? Now there has been a beginning to rectify the issues that were there by bringing in the sector skill councils which comprises of the industry people. They sit together and decide that if these are the job roles for which we need people, what it is that they need to know. This is the reason that the National Occupation Standards are being defined and the training is built around it. But again, these are all in the initial stages and it will take some time before they reach even some level of acceptability.

“We have been empanelled with the AICTE for the last two and a half years and with the CBSE for two years. But beyond empanelment, the last mile is just not working out”

We talk about the demographic dividend and competing with China. Do you believe we have missed the bus in terms of skill development?
I would like to answer this question slightly differently. Around this, there are definitely two very clear schools of thought. One says China has gone ahead, so on and so forth. Call me a nationalist, an optimist or whatever you want, but the systems that prevail in the two countries are very different. One is clear mandate and the other is a democracy. In democracy, you cannot have that rapid a pace of development as you can have in that kind of a system. In our system, all parties, the people, parents, industry, need to agree. There are the pros and cons of this kind of a system but this is what we have to live with. Have we missed the bus? No. having said that, the opportunity is huge and there is a lot that is required and at a much faster pace to at least make it a demographic dividend and not a demographic disaster.

skill developmentThe pace is essential because skill development is not aspirational. We don’t find people queuing up for skills programmes. You have to catch them, convince them, put them through the classes and put them through jobs. That is the kind of scenario. Here, the government support becomes critical at the moment. Perhaps, with time, we would reach a stage where skills would become aspirational. Lot of awareness needs to be spread across this. It is not that there is a dearth of jobs – they may not be exactly for the population at large – but that’s the reason we see the emphasis on building the manufacturing sector and the construction industry which are large employers. So, awareness is first, government support is second, third is having the industry and academia come together. That journey has to be expedited. Fourth, we cannot wait for people to finish their class twelfth and graduation and then say, now let’s do vocational training. Vocational has to be as important as science, arts and commerce. The government has announced it to be equivalent of that. So there is a Bachelor of Vocation that has been announced but where has it been implemented? It has been a couple of years that Delhi University announced it. At the school level, they have the NSQF (National Skills Qualification Framework) level 1 to 10 and are trying to bring parity with formal education and also bring in vertical mobility. A person who did ITI could never do masters because he was not considered a graduate. There was no migration from vocational to formal. Today, with the NSQF, that first step has been taken. If you ask us, we have been empanelled with the AICTE for the last two and a half years; we have been with the CBSE for two years. But beyond empanelment, the last mile is just not working out. This is driven by the MHRD and the state governments that take the initiative. In these state government schools, we have Himachal running the NSQF programme, Haryana, Punjab, Rajasthan, Uttarakhand and we are part of these.

“Skilling should begin in class III itself, though the government scheme does not talk about it. If you start appreciating your competencies early in life, you don’t have this clash of what I should and what I should not”

Can you elaborate on your involvement in these training programmes?
We are in schools in these states. The funding is done by the HRD ministry and the state government and it basically says that as we move up the levels, the vocational quotient in terms of curriculum keeps growing and the academic content decreasing. We are conducting training programmes for class IX, X, XI and XII. For class IX , what we do is that the academic portion is taken care of by the school. For vocational, we have our own teachers who provide training and all the practical application that is required because vocational is all about practice and not about theory. Students in class IX need to have the exposure and experience to relate to what is being taught. The final exam is being conducted by the school and the board.

How do you ensure the follow-up?
We have our teachers who are stationed there at these schools. We are present in 69 schools in Himachal and we have a teacher everywhere. These teachers stay at the school, come to the school every day, work there along with the candidate, we also have a lab that is established. Every month, there is a guest speaker who comes and interacts with these students. The basic factor is not just technical skills. It’s about life skills as well. We know of various examples of people who did tremendously well academically but were unable to find jobs because they didn’t have the social and life skills that are required. So, programmes that we are talking of in vocational are a combination of technical, life skills, IT and language at some places. So, we continue with them and it is not left to the schools to manage.

How long have you been doing this with the state governments?
Two years.

So, the actual outcome will be visible after two years, since you have begun in class IX?
No, we have started this in class IX and XI. If you ask me, this should begin in class III itself, though the government scheme does not talk about it. If you start appreciating your abilities and competencies early in life, then you don’t have this clash of what I should and what I should not. It does not say that if I have taken a vocational programme in, say retail or automobile or heatlhcare, I need to remain in that domain for the rest of my life. That’s where vertical mobility helps. I could be a class XII in automobile and then I decide to get into commerce, I still have a path to get into a B.Com. That vertical mobility has been established by policy. Implementation has started but it needs to be accelerated to reach the numbers that we are talking of.

Institutions today have also started to talk about skill development. Do you see that push in their formal curriculum?
There are a few colleges that have adopted it. I know a few that have these skill programmes being run by various skills institutes. It s not that skills programmes have come up today. I consider NIT a pioneer in this area. People would do graduation and along with it, do IT, but graduation was a must. If you are not a graduate, you end up with no job. Now what the government is saying is that you can merge it together, where formal education and vocational education come under one roof. Coming back to your question, higher education institutions, I would say, are doing it in pockets. There is a lot to be desired. Pune University, for example, has mandated that all the candidates across all its colleges need to go through vocational programmes for being employable. They are starting with the post-graduate level. NSDC is driving the programme and we have joined hands with them. But the pace here is what is critical.

Can this push for vocational education result in candidates losing academic excellence?
If I am an excellent welder, does it make me less qualified than another graduate? In my field, I am number one and I have the capability to earn huge amounts. Look at Germany, Australia and countries that have skills in place. In UK, a plumber gets more than an engineer.

But their systems have been entirely different.
Correct. And I have been there for decades. So we get the advantage of picking up experience from all these countries and make a jumpstart. But the jumpstart has to be further pushed faster to take it forward. But your question was whether the candidate needs academic excellence or not.

Since that is what the Indian parent and society recognises.
You are right. And this needs to change. I believe that the level 1 to 10 (of NSQF) will perhaps bring that change. What it means that you can become a graduate, a post-graduate and even a Ph.D in vocational. So you have the academic excellence along with vocational skills. They are not divorced. With the NSQF, this recognition for prior learning (RPL), if I have been a mechanic for 5 or 10 years, I can give various tests and become Level 1, 2, 3 – equivalent to graduation, post-graduation and Ph.D. The stature changes as it is not the same as being an illiterate mechanic but a Ph.D.

So, will a mechanic who may be an 8th dropout, but goes through this training, get employment and the remuneration that someone with formal education would? Would an Audi hire him?
Why not? Provided he gets the requisite vocational qualification.

How long do think that will take?
I shared the example of we being empanelled with the AICTE and CBSE for the past two to two and a half years and nothing has taken off. We keep chasing them. People are interested because they see the benefit. It is a journey that the country will have to go through.

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