Preschool chains offer a great opportunity to aspiring entrepreneurs. Educating kids is a profitable as well as satisfying investment. Today Indian preschool franchise industry provides numerous options with number of branded franchisors available, which has broaden its scope for growth and development.
The concept of Preschool took off in India with daycare centres that take care of child when parents are at work or not around. Preschools were primarily day care centres for children in around 3-5 age group. But now they are seen as an early training ground for children to develop their skills. Over a period of time, it has seen paradigm shift from optional day care centre to important early childhood education. Some researches proved that preschool plays a very crucial role in laying good foundation for the child and preparing him for the future. It enhances abilities and skills of a child in areas such as language, motor skills, psychosocial cognitive, learning, etc. Early childhood is a crucial stage of life in terms of a child’s physical, intellectual, emotional and social development. Growth of mental and physical abilities progress at an astounding rate and a very high proportion of learning takes place from birth to age six. It is a time when children particularly need high quality personal care and learning experiences.
Five years back parents used to consider preschool as a place for letting their children interact with peers and spend some time away from home. They wanted to help their child to conquer shyness and be comfortable in meeting more people. Nowadays the parents are aware of the child’s pace, focused on each every milestone achieved by their child and on holistic development of the child. The shift has been immensely on taking preschools as a casual place to keep their children occupied for a few hours to taking preschools seriously as monumental in their child’s development.
Priti Srivastava, Founder Director, Vidyãrambh – The International Preschool and Childcare Centers
says, “We have seen a huge shift in the mindset of the parents. Seven years ago only the higher income group in metros recognised the need to send their children to preschools but now all parents are open to the idea of sending their children to preschools. The awareness about the way quality early childhood education can bring about to the child’s personality has been recognised widely. The other major change and concern that has started happening is that K-12 schools have started opening preschools under their banner. The preschool space has seen a major change in the last few years and only those players who provide quality education in the long run would be present in the near future with lots of consolidation happening over time.”
Ongoing research established that, the preschool, as an institution, provides stimulation for the child’s physical, intellectual, social, and emotional development, in ways that one could not get in the home environment. This sector has shown tremendous growth during the past few years and is familiar not only with the high-end income groups or the affluent class, but is also rapidly gaining popularity among the middle class households, which have the capability and willingness to pay for quality education.
The owner of Strawberry Fields preschool, Anita Rao, Founding Director and the Managing Director, Educational Catalysts India Pvt Ltd says, “Pre- school education has changed for good over the years, especially the early childhood education. Schools have moved from rote method teaching to more activity based teaching and learning. There is more awareness about childhood development and the importance of learning in this age group. However, the schools are still more focused on developing 3R’s, more ever all the areas( cognitive ,language and Physical) seem to be getting addressed but there is no focus on the Social Emotional development. Especially in this age when the family structures are moving towards nuclear structure and both the parents are working. This area is getting neglected. Unless this area of development is addressed well by the Educational institutions we may have a huge problem with young people with emotional problems and ill adjusted individuals towards the society.”
The significance of this very industry
can be measured by the very fact that
it occupies the 3rd largest expenditure
group in the Indian household
It is expected to be worth `13,300
crore by 2015-16, according to a Crisil
Fee depends largely on the
location, franchise and type of the
|A S Ganesh,
Founder And Managing
director, Smart Kidz“Teachers with required qualification are very few, so we suggest the Franchisees to appoint teachers who are graduates with good communication skills”
Significance of Preschools has changed in last five years.Industry leaders share their experiences on this shift…