Ybrant to Buy

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Ybrant Digital is going to acquire EIM’s online higher education portal ClassUSA com.

Ybrant Digital, Hyderabad-based provider of digital marketing solutions, will be acquiring the three internet brands of Experian Interactive Media (EIM) for a consideration of approximately Rs 930 crore.

The deal is yet to be closed, and is subject to Ybrant getting listed through its merger with Hyderabad-based, publicly-listed IT implementation and outsourcing services provider LGS Global Limited, which it acquired in August last year.

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Stating that the merged entity, Ybrant Digital Limited, is likely to be traded shortly on the Bombay Stock Exchange and the Madras Stock Exchange. This is the eighth acquisition for Ybrant in the last eight years and its second successful foray into acquiring premium destination sites.

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