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CampusMall: Merchandising Your College Memories

Education sector is one of the fastest growing sectors in India. From preschools to higher education institutes, all are trying to keep pace with this trend, says Ankur Gupta, CEO of CampusMall.in, in an interview with Elets New Network (ENN) and tells how consistently school meets its students-parents’ expectations add to the brand value of that institute. Excerpts:

What is the inspiration behind CampusMall’s coming into existence? CampusMall was created to cater to a basic need among students and alumni across the country – the need to express love, pride and affection for our beloved schools where we have had the time of our lives.

What inspired you to get into the concept of licensing education memorabilia?
Our personal experiences (Co-founders – Ankur Gupta, Arpit Badjatya, and Siddharth Badjatiya) during college days in the US led us to start this journey five years ago. We were intrigued by the easy access to merchandise with college insignia on it. Students everywhere were flaunting their college pride as part of everyday life. We wanted to enable that access among schools and college communities in India.

What education segments do you majorly focus on?
Our services capture the complete education spectrum from pre-primary to higher education. The online merchandise programme is available for any institute looking to build a strong emotional connect among its community via a trendy merchandise programme, whereas the uniform programme is more popular among k-12 schools across India.

How has your business evolved in the last five years?
Pride-wear eStores is a nascent business in India where alumni are not accustomed to finding a store selling memorabilia for their alma mater. We continue to build the culture around flaunting school – college pride as part of your everyday life.

Over time we expanded our offering to cater to the highly fragmented school uniform segment. Our spectrum of services ranges from a time someone enters a school or college as a student to the time they graduate and thereafter as a lifelong alumni. CampusMall brings a well-rounded offering of uniforms and pride wear to represent the love people have for their alma mater.

How do you compare your services to the local vendor access schools enjoy across India?
CampusMall is uniquely positioned to be the one-stop shop for all uniform and merchandise requirements. We found pain points in the procurement eco-system widespread across schools in India, whereby the vendors lack in consistency in quality of apparels year after year, in reliability of service and timely delivery and in professional approach in understanding the needs of the school.

The above discovery is central to our offerings. Our objective is to organise the school uniform / merchandise procurement experience to ensure that you have a reliable vendor supplying quality products consistently. The scale, exposure, and expertise that we bring to bear is unmatched by local vendor network. From designing to delivery of final product, our team of experts helps to delivering the final product on campus. We can suggest alternative products / designs to consider, or enhance their current offering in style, quality and economy of procurement.

What is your vision for merchandise in India?
We envision CampusMall to be of exceptional standard for merchandise and uniforms among schools and colleges in India. We want to be licensed merchandiser for 1500+ premiere institutes in the next three years while serving them as their one-stop shop for all uniforms requirements.

How does a school sign up for your services?
We have created a zero-hassle process whereby a school can authorise Campus- Mall as their official merchandisers via a licensing agreement for a nominal onboarding fee. We take care of everything from designing to production, inventory management to marketing and logistics along with post sale services. There is real time tracking of all orders through an admin credentials for the institute. To top it off, there is royalties for every sale on the eStore designed as a way for alumni to give back to their alma mater. All in all it is a win-win arrangement for institutes, students and alumni.

Formac – Helping Build An Industry-Ready Generation

The need of the hour is focused education with a purpose. There should be industry readiness and entrepreneurial spirit among students. Faculty should facilitate it via technology and college management must support this culture for betterment of one and all, says Koushik Yachendra, CEO & Founder of Company, Formac Software Services (India) Pvt. Ltd., in an interview with Elets News Network (ENN). Excerpts:

W hat drove you to establish Formac Software Services (India) Pvt. Ltd.? We returned from the US to India to make a difference in the Edutech space. After interacting with many stakeholders to understand gaps in teaching-learning process and the abysmal rate of retention and application of knowledge, we came up with our EPracto product. It enables students to retain what they learnt through “practice by doing” while significantly enhancing their skills and succeeding in getting placed or enrolled in reputed institutions for higher studies.

To synchronise technology with learning and teaching what are you focusing on?
Teaching is still done in the traditional way; mostly in stand-and-deliver mode. It’s the same with learning as most of the learning happens in the rote-way of studying. The goal of imparting education is expected to produce innovators. Learning process of listening to lectures or reading from books doesn’t contribute to 100% retention. Technology brings more effective ways of learning by using audiovisual means, virtual demonstrations, etc which are still under utilised. Formac’s EPracto is one of such niche ways of making learning more effective by helping them “practice by doing” and providing a platform to innovate. The main area of focus of EPracto can be explained as measure where you stand, analyse, and target your learning. The lag with the current system is students are not able to self-analyse where they stand and how far are they from industry’s expectation and measures to improve it. EPracto exactly does what is needed.

What education segments do you majorly focus on and what solutions do you offer to the segments?

Formac’s primary areas of focus with EPracto is for all technical education colleges (Engineering, Management) and secondary focus is on all Bachelor degree colleges. We plan to expand our scope of offerings to all secondary education schools also. We offer various solutions from CSAT (Comprehensive Skill Analysis Test) that give a complete overview of the entire college with respect to skill and various indicators are given, SES (Skill Enhancement Solution) which emphasises on a series of tests to identify, track and improve the overall performance, TEMS (Training effectiveness measurement Solution) which is a set of 3-5 tests that depicts the efficiency of the training carried and Cloudlearn a platform for technology students to innovate.

How technology can change the education pattern and widen its reach to students in rural India? With technology available to all sets of students, the identification of talent and skill becomes easier for industry and access to demand will be easier for students in remote areas. However with the state of things, it would take a few years for this dream to become a reality.

What measures are you undertaking for skill enhancement of higher education students?
What problems are you facing now in current ecosystem? EPracto itself is a Skill Enhancement product that caters to solving the gap between academics and the industry. But the rate of adaption of technology for education is very less in comparison to other countries. Still most of the colleges don’t even have their own domains and mail Ids, it’s still a long way to go before technology is seamlessly integrated in the education system. The challenges we are facing include infrastructure – availability of broadband internet speeds to support videos, etc or the systems/laptops at an affordable price for the common people; cost – Hi-Tech is available at a cost, the affordability of these by academic institutions is definitely at question and the biggest challenge is the “need” – The skill provider’s primary need in use of technology to enhance the skill of the students is shadowed by emphasis on other things like placements, branding, marketing, etc.

Challenges of Being a Private University in India

In a country where receiving higher education remains a dream for a large section of youth due to their financial constraints or geographical location, it is vital to explore what sort of opportunities and challenges private universities are faced with to provide succour in the Higher Education Sector, writes Sandeep Datta of Elets News Network (ENN).

The Higher Education Sector

This sector has been classified into various categories based on how they have been established. There are four types: Central Universities, State Universities, Deemed Universities, and the Private Universities. Also, there are institutes which are designated as institutes of national importance.

The Rise

With a mere 20 universities in 1950 to 677 in 2014, the Indian Higher Education sector can certainly be viewed as a field which has witnessed a tremendous rise in the number of Universities/University level Institutions and Colleges since 1947, the year India acquired its freedom from the British.

According to Madhu Chitkara, Vice Chancellor, Chitkara University, Punjab, survival of the fittest and fierce competition also drive the will at private universities for being innovative and sustainable.

Madhu Chitkara, Vice Chancellor, Chitkara University, Punjab

Some of the innovative practices of the private universities include amongst others: industry-ready curricula at both under graduate and post-graduate levels.

Prof (Dr) A K Bakhshi, Vice-Chancellor, PDM University, Haryana

Today, the Indian higher education sector boasts of 45 Central Universities of which 40 are under the purview of Ministry of Human Resource Development (MHRD), 318 State Universities, 185 State Private universities, 129 Deemed to be Universities, 51 Institutions of National Importance (established under Acts of Parliament) under MHRD (IITs – 16, NITs – 30 and IISERs – 5) and four institutions (established under various State legislations).

Also, the number of colleges has also witnessed a surge of 74 times from just 500 in 1950 to 37,204, as on March 31, 2013.

Such a quantum growth in the Higher Education sector is spearheaded by the Universities, which are the highest seats of learning.

According to the Ministry of Human Resource Development (MHRD), Higher Education is a shared responsibility of the Centre and the States. The University Grants Commission (UGC) and other statutory regulatory bodies are responsible for coordination and determination of standards in Universities and Colleges.

What is a Private University?

The UGC defines a private university as “an institution of higher learning established through a State or Central Act by a sponsoring body”, such as a society registered under the Societies Registration Act, 1860, or any other corresponding law for the time being in force in a state or a public trust or a company registered under Section 25 of the Companies Act, 1956.

As per law, for an institution to be given the status of a private university the State legislature conferring the status has to pass an Act by which the institution will acquire the status of a university. Private universities have to be recognised by the UGC so that the degrees awarded by them hold value.

Scope for Private Universities

India holds huge potential in terms of possibilities opening up before a private university. It is so since the higher education largely remains inaccessible or beyond financial means to a big section of the youth in this billion-plus country.

There are 262 Universities that can award degrees as specified by the UGC under Section 22 of the UGC Act with the approval of the statutory councils, wherever required through their main campus.

On one hand, there is need to enhance Access to Quality Education and at the same, without sacrificing the Quality of Admitted Students

Dr ORS Rao, Vice Chancellor, ICFAI University,Ranchi

How to open a Private University?

A private university can be set up via a State/Central Act by a sponsoring body such as a society registered under the Societies Registration Act 1860, or any other corresponding law for the time being in force in a State or a Public Trust or a Company registered under Section 25 of the Companies Act, 1956.

In the wake of so much potential of setting up private universities, there is a strong need to explore challenges and opportunities of such private universities to impart higher education in terms of establishment, admission, formulating courses and curriculum.

Also, innovations in teaching and learning processes, research and development, collaboration, and about usage of ICT include that list.

There is a need to investigate various aspects including advantages, disadvantages, constraints of private universities for its stakeholders like students, faculty members, parents, industries and society.

Challenges before Private Universities

The changing times and a maddening race to emulate fellow competitors within the country has posed many challenges for private universities. They include issues like paucity of quality-faculty, resources and funds to research, introducing new course to enable students turn employable, providing them requisite professional skills and meeting the requirements of knowledge economy; drawing meritorious students, and building state of the art infrastructure.

Push for Research

There is a need to understand resources for pursuing research, knowledge creation which leads to publication and innovation shouldn’t be based on if a university is public or private rather on the research capacities of the university and the faculty research initiatives undertaken.

Need For Independence

A section of universities feels the universities cannot emerge as world class if they are developed through government departments forcing their authority over institutions. Top class universities are nurtured possibly when faculty members, students¸ or other stakeholders are able to take decisions about the university independently and transparently.

It is required to stay relevant in the era of high-tech competitions and in the absence of quality no organisation can afford to last in the long run.

Demand for Quality Faculty

A section of universities complain about a paucity of senior faculty inclined towards meaningful research and industrial projects.

Innovations

In a lot of private universities, major innovation are reflected in their latest curriculum, globally practiced pedagogy and industry tie-ups.

According to Madhu Chitkara, Vice Chancellor, Chitkara University, Punjab, survival of the fittest and fierce competition also drive the will at private universities to be being innovative and sustainable. “So, for them, innovation is always on agenda unlike state and central universities, which are heavily funded and marginally accountable to the need of education system.”

One can also count introducing new courses “to help students become employable, imparting professional skills for knowledge economy… creating state of the art infrastructure… recruiting efficient and bright faculty members and imparting high quality education” among other prominent challenges.

In the words of Prof. (Dr.) A K Bakhshi, Vice-Chancellor, PDM University, Bahadurgarh, Haryana, some of the innovative practices of the private universities include amongst others: industry-ready curricula at both under graduate and post-graduate levels.

There is a concern that in the absence of external checks, universities will exercise powers in an arbitrary manner and offer courses and programmes which are destitute of academic content.

Dr S K Salwan, Vice Chancellor, Apeejay Stya University, Gurgaon

 

For new universities, raising consultancies especially from the corporate sector, is also a challenge. Raising finances and grants for project and research from government bodies is a challenge.

Zora Singh, Vice Chancellor, Desh Bhagat University, Mandi Gobindgarh

“Focus on research with social relevance; seed money to develop research proposals; incentives for faculty members presenting papers/posters/invited talks at State/National /International conferences as well as for publications in indexed journals; arranging various training programmes for professional development of educators; integration of ICT with education; creation of Entrepreneurship Development Cell to motivate students to become self-employed; representation of students on various committees of Internal Quality Assurance Cell (IQAC);hiring of a professional HR Director to take care of staff recruitment, induction, inservice training and performance appraisal,” Bakshi added.

On one hand, there is need to enhance access to quality education and at the same, without sacrificing the quality of admitted students, opines Dr ORS Rao, Vice Chancellor, ICFAI University,Ranchi.

“We need to groom the students as per the changing Industry Requirements so that they are employable. Besides knowledge and skills, it is also becoming imperative to focus efforts on cultivating character of the students.”

“For new universities, raising consultancies especially from the corporate sector, is also a challenge,” said Zora Singh, Vice Chancellor, Desh Bhagat University, Mandi Gobindgarh, while mentioning about the university located in rural region. “Raising finances and grants for project and research from government bodies is a challenge.”

Dr. S.K. Salwan, Vice Chancellor, Apeejay Stya University, Gurgaon, says an alarming concern for the higher education policy makers and educationists is the requirement to inculcate and maintain high academic standards. “There is a concern that in the absence of external checks, universities will exercise powers in an arbitrary manner and offer courses and programmes which are destitute of academic content.”

In the words of Amit Agrawal, Vice Chairman, of the JECRC University (JU), a private university situated in Jaipur: “JECRC University is driven by the spirit of innovation led research and manifests itself in infrastructure as well as practices. The multifaceted research encompasses subject specific exploration as well as the contexts of the business environment in which its students operate and perform.”

Private Universities- Unavoidale Alternative for Higher Education

The privatisation of education brings more and more options in higher education for students in India. Admission to these universities is conducted through various state and national-level exams across the country. Akash Tomer of Elets News Network (ENN) writes about the admission processes and admission regulatory bodies.

From 10 private universities in 2006, the number of private universities in India has risen more than 25 times that of in 2016. According to the University Grants Commission (UGC), the country had around 259 universities in 2016. Rajasthan had most number of private universities (42) in the country, followed by Uttar Pradesh (28), Gujarat (26) and Madhya Pradesh (22). States like Haryana (18), Himachal Pradesh (17) and Punjab (14) also have a good number of private universities. The data indicates that the number of private universities in India is growing at a rapid rate and students are feeling drawn to seek admissions to these universities.

Why private universities are mushrooming in the country? India, largely being a young nation, there is a huge requirement for higher educational institutions in India due to its huge youth populace. to fulfill the educational institutions of country’s young population. As the data reflects, Central and State universities aren’t adequate enough to accommodate all students in the country. That’s why the private investments are considered as the only answer to this requirement and thus turned vital. private universities are autonomous institutions. These educational institutes follow the regulations laid down by the UGC to maintain minimum standards for academic and physical infrastructure.

Regulatory authorities for Admission to Private Universities

From establishing a private university to developing a curriculum from the students, there are different regulatory bodies to set up norms for private universities. Admission norms for private educational institutes or for private universities are also regulated by the government bodies. List of such bodies are as follows:

Indian Council for Social Science Research (ICSSR):

Indian Council of Social Science Research (ICSSR) was established in 1969 by the Government of India to promote research in social sciences in the country. The council advises the Government of India on all matters pertaining to social science research. Indian Council of Historical Research (ICHR): Indian Council of Historical Research is an autonomous organisation which was established under Societies Registration Act (Act XXI of 1860) in 1972 with an objective to provide fellowships and financial assistance to the young teachers in colleges, universities and registered research organisations.

Council of Scientific & Industrial Research (CSIR):

CSIR is an autonomous body and the largest research and development (R&D) organisation in India. The council conducts research in the fields of engineering, life sciences, metallurgy, chemicals, mining, food and environment.

Indian Council of Philosophical Research (ICPR):

ICPR was established in March 1977 under Department of Higher Education and Ministry of Human Resource Development with an objective to Establish, Administer and Manage in philosophy.

University Grants Commission (UGC):

The UGC is the only grant-giving agency in the country. It has two responsibilities first one is of providing funds and other one is of coordination, determination and maintenance of standards in institutions of higher education and universities.

National Assessment and Accreditation Council (NAAC):

NAAC is an autonomous body established by the UGC of India to assess and accredit institutions of higher education in the country.

All India Council for Technical Education (AICTE):

In order to promote quality in technical education along with planning and coordinated development of technical education system and to regulate and maintain norms and standards, AICTE was established by Government of India.

National Board for Accreditation (NBA):

NBA at present exists as an autonomous body with the objective of assurance of quality and relevance of education, especially of the programmes in professional and technical disciplines, i.e., Engineering and Technology, Management, Architecture, Pharmacy and Hospitality.

Admission to the Private Universities

As per the Government of India’s stated aims for higher education enrolment, 14 million seats in higher education sector will be required to be added during 2014-2020. It is quite clear; this demand can only be met primarily by the private sector. The government is planning for overall revamp of higher education sector with its new policies. Single common medical entrance test – National Eligibility cum Entrance Test (NEET) has been introduced by the government in 2016. Medical colleges of the country are allowed to fill their seats only through the NEET. It is expected that on the lines of NEET, a single common entrance test may also be introduced for engineering aspirants.

Other than engineering and medical, there are various other streams for which exams are conducted at state and national level. Private universities across the country are accepting the scores of these exams for admission of candidates to the respective streams.

Placement: Stay the Course to Cherish Your Tomorrow

The percentage of graduates and their possibility to get jobs is a concern which deserves to? The need to retrain students as per career requirement should be some of vital concerns of the present day education system, writes Akash Tomer for Elets News Network (ENN).

Placement is one of the most important yardsticks for assessment of higher educational institutes. Better placement guarantees better ranking of the institute. As far as placement of government institutes of India are concerned, it has the best in the country. However, private universities and institutes have to toil hard for placement of their students. Placement of a student on an appropriate position requires a quality and mandatory student assessment and advising system. Academic and personal support services are needed for every student at the beginning of their careers to success. Appropriate level of developmental course structured as per the industry requirements and services ensure placement of the students in their respective fields. and tailored academic and affective support commensurate with student skills and abilities.

According to a study conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) Education Committee (AEC) for 2014-2016, only 7% of the pass-outs are actually employable in India excepting graduates from IIMs.

The study further reveals that on an average each student spent nearly Rs 3 to Rs 5 lakh on a two-year MBA programme but their current monthly salary is a measly Rs 8,000 to Rs 10,000. The report says that the quality of IIM/IIT students passing out now has dwindled as compared to last 15 years. It is happening due to deteriorating quality of school education in these institutions. Low education quality coupled with the economic slowdown, from 2014 to 2016, campus recruitments have gone down by a whopping 45 per cent.

Of the 15 lakh engineering graduates, India produces annually, 20-30% of them do not find jobs and many other get jobs well below their technical qualification.

Growth rate of Indian economy and number of engineers are the same. IT sector absorbs approximately most number of engineers, between 50-75%. Graduating engineers have huge mismatch in their aspirations and job readiness. 97% engineers aspire for a job in IT and core engineering. However, only 18.43% employable in IT and 7.49% in core engineering, the study added

Importance of Placement and Training

Student Perspective
From a student perspective, high quality placements can bring a range of benefits and positive impacts. For a student, placements and training are extremely valuable as it helps them to enhance or learn industry centric skills beneficial for their future career growth. Best training and placement practices at a private university help students to alleviate barriers to employment for graduates and encourage them to grab all possible opportunities. The Wilson Review of higher education argues that both sandwich placements and student/ graduate internships hold considerable value for the personal and professional development of students. “Sandwich Placement” is a validated work experience opportunity which forms part of a university degree programme (usually the third year, of a four year course).

Improved Skills and Knowledge
Placements and training is an opportunity for students to gain subject-specific skills or industry- specific skills along with the employability skills. These skills help students to improve their knowledge of an industry or sector that further enable them to make better decisions during job or about future career choices. According to a research, carried out at University of Aston to explore the possible link between placements and academic achievement, it was revealed that placements do improve degree performance. The research also suggested that students with better grades are more likely to undertake placements in their first attempt and a successful placement automatically improves the academic performance of a candidate in the very next semester. Better understanding of work and improved personal maturity:

After placements, students are provided the opportunity to work in a team. The team-based working is totally contrasting to academic study where students follow individual-centric approach. This kind of experience helps a person to work collaboratively and enhances problem-solving skills gained at university with better self management. Another beneficial output for students from undertaking a placement is the ability to effectively provide evidence to their experiences present on their CV. Body language of students is a contextual proof for their skills and abilities coupled with documented reference.

Ability to Compete in a Turbulent Marketplace
Ability to Compete in a Turbulent Marketplace Completing a placement can sometimes lead directly to subsequent employment with the same employer following graduation. It can be “a foot in the door” that could lead to a temporary or permanent contract.

Interaction with other professionals while on placement can also bring strong effective in terms of networking. For example, engaging with professionals in their chosen career can provide a foundation of contacts on which to build and draw upon in future.

University Perspective
In universities, students often belong to varying streams, stratas and exposure of life. Some of them are from cities, towns, villages and urbanised villages and thus there is always a probability of them not being aware of expectations from them or exact nature of work. In order to make students aware about the real corporate scenarios and handle their problems, a placement cell is highly recommended in every university. The placement cell of a private university or an institute usually consists of an entire panel to help students during their graduation. The cell helps the students in getting a job, enrollment for a training or internship. One can go to them and they will help you out with placements after college.

From the student perspective, high quality placements can bring a range of benefits and positive impacts. Placements and training are extremely valuable for a student as it helps them to enhance or learn industry centric skills beneficial for their future career growth.

Raising the Institution’s Profile
Providing placement opportunities enhances an institution’s reputation among aspiring graduates. Alluring placements are felt to improve student employability which enhances students’ satisfaction that benefits the institutes with better reputation among students and towards providing better quality higher education experience. In theory, this also translates into better performance in league tables based on student employment levels postgraduation. This could significantly improve the attractiveness of the institution to prospective students, who are increasingly mindful of the value of their studies to employers, and improving their job opportunities.

Increased contact with employers High-quality placements can improve a university’s broader engagement and relationships with business. High quality placement experience more likely compel the employers return year after year with additional placement vacancies. Moreover, the employers try to look for other opportunities to link with the university or the institution.

Business Engagement
Placements can pave the way to form constructive relationships with local, national and international organisations. Quality placement at any institute draws the attention of large organisations along with small and medium-sized enterprises. This is helpful for any institution to develop variety of income-generating mechanisms with the organisations. More and more engagement of enterprises helps the universities to knowledge transfer partnerships (KTPs), industry-specific trainings and consultancy and work-based learning.

 

Finding the Right Fit

Campus placement is a crucial component of growth strategies of many leading organisations. Universities play the role of a facilitator by building expectations and bridging gaps between the job-seeking graduates and the employers, writes Vivek Ratnakar of Elets News Network (ENN).

Every year, placement records of Indian Institutes of Management Studies and Indian Institutes of Technology make headlines in various newspapers and TV channels across the country, highlighting not only the competencies of the students passing out of these premiere educational institutions but also the opportunity for various companies to brand themselves as go-to organisations for innovative solutions and ideas.

Placement is an important component of growth strategies of many leading organisations, and universities play the role of a facilitator by building expectations and bridging gaps between the job-seeking graduate and the employer.

But before business organisations approach placement cells of various universities, they need to go through a cumbersome process of shortlisting universities and candidates based on institutional values, person-job, person-organisation fit and alumni perception.

While knowledge, skills and abilities, values and personality traits are among the most important aspects an employer considers while shortlisting a candidate, employer attractiveness for job seekers and market perception are the two most important factors considered by students before taking a final call.

According to Nikhil Garg, a former UG student at IIT Delhi, the campus placement process at IITs typically involves an internal organisation called Training and Placement Cell (TNP) which oversees and coordinates the entire process. “An internal web portal was set up by TNP which let us build multiple variants of our resumes. We had to submit verifying documents and certificates for everything mentioned in all the resumes.”

All the companies that wanted to hire from the institute approached TNP and submitted their job posting. “Job posting typically includes details like work position, location, salary and other benefits, special requirements if any,” he recalls.

After students apply for a job posting of their choice, using one of the variants of resumes stored in the system, companies take screen tests and shortlist candidates.

Every student is to arrange his shortlists in order of priority. This order gets written to stone even before a single interview has taken place!

All this happens before December

“Based on past experience and popularity of a job listing amongst students, jobs would be assigned a priority. Interviews for top priority jobs would take place on the first day, interviews for jobs of lower priority take place on second day and so on. Pretty much everything is over in 5-7 days,” Garg adds.

“Different companies set up their booths in different halls/rooms of the campus. Every interview is allotted a time slot. Often each interview consists of one or more rounds of interviews. A student might be screened off before taking all the rounds. Companies extend offers to candidates they like.”

According to a pioneering study conducted by scientists at Bowling Green University, Ohio, United States, psychological aspects also play a key role in the university placement process. The study highlights that gauging employee interests is a better way to predict who will perform well on the job.

“Although research on vocational interests has been around since the beginning of the 1900s, it usually isn’t considered in decision-making related to hiring employees,” says the study published in the July 2012 issue of Perspectives on Psychological Science, a journal of the Association for Psychological Science.

Psychological scientist Christopher Nye of Bowling Green University and his colleagues used a technique called meta analysis, which allowed them to pool the findings from existing studies on vocational interests and analyze the body of research as a whole.

The findings led them to hypothesise that while overall interests were moderately correlated with performance and persistence at work, measures that accounted for the person-environment fit were stronger predictors of performance than interest scores alone. Employees’ whose interest profiles matched their job profiles were more likely to perform better, help others in the organisation, and stay with the company longer.

The study seems to underscore what Steve Jobs said in 2005 in his address at Stanford. “The only way to do great work is to love what you do,” the then Apple CEO said.

Placement is an important component of growth strategies of many leading organisations and universities play the role of a facilitator by building expectations and bridging gaps between the job-seeking graduate and the employer.

Explaining the employers’ side of the story, Anupam Srivastava, Director, Talent Acquisition at Rovi – TiVo, an American technology company, who visited NIT Surathkal, IIT Guwahati, IIT Kharagpur, IIT Chennai and BITS Pilani to recruit students in 2016, says: “It was first time in India for Rovi but of course a great experience visiting top colleges in India and recruit top brains. It was overwhelming response from the colleges and their students. Being new to the campus we were little nervous but when we started talking to the students then we could see what kind of curious brains they and intend to learn all the new domains.”

“I believe the key to success in such campuses are how well you can describe what your organisation is doing and how these fresh graduates can contribute in major way and add value to the overall success,” he adds.

A few things that worked out well for the company included Rovi’s core values, effective interaction, new domain, working at cutting edge technology, work culture presented, presence of alumni and interns and live product demos, according to Srivastava.

As far as new trends in campus placement are concerned, a Deloitte study has found that the whole recruitment process is undergoing rapid disruption, challenging companies to leverage social networks and aggressively market their employment brand.

“Companies looking to recruit and acquire talent must now compete on a new battlefield—a battlefield shaped by new global talent networks and social media and defined by employment brands and changing views of careers,” it says.

According to a recent Economic Times survey to identify India’s top campus recruiting companies, Deloitte with its focus on “building the campus brand to stay relevant to the ever-changing perceptions of the students” emerged as the top campus employer in the business school category.

The other companies that made it to the list of top five recruiters across Bschools were Cognizant, ICICI Bank, Infosys and Wipro.

While the pedigree of an institute was one of the most crucial considerations for these companies to source talent, the talent acquisition departments also laid emphasis on assessing the students’ key skill sets, says the report.

Opening New Frontiers of Opportunities

Guided by its sharp vision of future, the Department of College Education in Rajasthan is gradually transforming the education landscape in the state through various e-Governance initiatives. Kartik Sharma of Elets News Network (ENN) explores how this futuristic approach is creating new opportunities for college students across the state.

Rajasthan has many firsts to its credit, making it one of the most dynamic states when it comes to implementing e-governance initiatives. Underpinning this approach is the state government’s will to use the information and communications technology as a handy tool to improve access to key public services and facilitate streamlining of processes to make service delivery an effortless task.

In keeping with the tradition of innovating for masses, the Department of College Education, Rajasthan, has come up with a number of initiatives – both ICTbased as well as non-ICT programmes – to meet the needs of millions of students across the state and enhance the quality of education.

ICT Initiatives (Implemented)

In order to make the admission process in state-run colleges smooth and efficient, the department launched online admission forms for graduate level classes in 63 government colleges in 2013-14, which was later extended to UG courses in all state government colleges in the academic session 2015- 16. The online application can be accessed through the department’s web portal www. dce.rajasthan.gov.in.

Online Admission Process (OAP) UG-PG The unique features of the Online Admission Process, or OAP, that include data integration with various government bodies and student-specific services, turned out to be highly beneficial in reducing manpower in colleges and facilitating hassle-free service delivery to students in an environmentally sustainable manner.

Higher education web portal has been initiated in compliance of CM Budget announcement where information pertaining to all higher education related departments like college education, engineering, polytechnic and sanskrit education will be available at a single click. Website updation and uploading of information is under process.

Online Application for No Objection Certificate (NOC) to Private Colleges

With an aim to bring private colleges within the ambit of the government’s ICT initiatives, an online No Objection Certificate (NOC) software application was developed to allow submission of applications for all types of TNOC/PNOC to be issued to private colleges for session 2017-18. The Department of Information Technology designed and implemented this project, which is also a part of applications to be developed under the state’s higher education portal.

Non-ICT Programmes/Initiatives

Sanitary Napkins
Rajasthan is among the few pioneering states where impactful public health policies have catapulted the healthcare landscape, making quality healthcare services easily accessible to the common man. Carrying forward this legacy, the Department of College Education has started providing sanitary napkins to girl students in government colleges – a move that will go a long way in improving hygiene among women in the state.

Rashtriya Uchchtar Siksha Abhiyan (RUSA)

A well-developed college infrastructure is imperative for quality education.

The formation of State Higher Education Council (SHEC) to smoothen the receiving, disbursement and monitoring of RUSA grants was a major achievement of the department, underscoring its commitment to enhance quality of education in the state.

As the Department of College Education resolves to take education in Rajasthan to the next level, it has set its eyes on the future to reinforce the state’s leadership in creating a swathe of new opportunities for students by leveraging cutting-edge technology.

Blood Donation Programme

In September 2016, the Blood Donation camp was organized across the state in all Government Colleges. The department received third prize at state level blood collection from volunteer students.

ICT Initiatives (Proposed & submitted to Finance Department & RUSA)

Dynamic e-Classroom
This is an initiative to facilitate students across the state to get online academic support and contents for their curriculum based and to prepare for competitive exams. The programme is initiated under the assurance in the House by the Hon’ble Higher Education Minister in March, 2015. A total 34 colleges have been identified in the first phase, selecting one biggest college from each district headquarters in the state. The proposal is to expand this facility to other colleges as well. The programme in the first phase in final stage, as the installation of equipments in the colleges is under process by the DOIT. Next phase proposals have also been submitted to the Dept. of Finance, GoR and also RUSA, New Delhi.

Virtual Lab facility
Considering the teaching – learning based difficulties belonging to faculty of science, especially the Zoology subject, this Proposals have been submitted to the FD and the RUSA. The proposal is approximately of three Crores.

In keeping with the tradition of innovating for masses, the Department of College Education, Rajasthan, has come up with a number of initiatives – both ICTbased as well as non- ICT programmes.

Strident steps have been initiated to facilitate students across the state to get online academic support and contents to prepare for competitive exams. Initiatives like virtual lab facility, e-Repository and Quick Response System to connect all those needy students who are sincerely interested to enhance knowledge, learn and progress have been proposed and submitted to the Finance Department and RUSA for implementation.

Wi Fi facility in government colleges under CM budget announcement 2016-17 is being initiated in six colleges located at Sikar, Jaipur, Baran, Jhalawar and Dhaulpur.

Online IT based courses through spoken tutorial of IIT Bombay, which is under the scheme of Ministery of Human Resource Development, Government of India. It will be implemented in all government colleges in different phases. This programme is available free of cost to students in online mode.

Other initiatives (Non- ICT)

Reviving Higher Education Academy for Research & Training (HEART)
Higher Education Academy for Research & Training (HEART) is established in the compliance of the National Mission on Education through Information and Communication Technology (NMEICT) guidelines. It was established almost a decade before, but for last couple of years it seems to be non-functional.

It is revised and three sensitisation workshops were organized in February 2016 at Dungar College, Bikaner; Meera Girls’ College, Udaipur and RD Girls’ College, Bharatpur. The basic aim is to involve teachers to suggest and act to optimize academic output and make the institutions live. The recommendations of the workshop were taken on record and proposals have been prepared accordingly.

Entrepreneurship & Skill Development Programmes for Students

Efforts have been made to initiate Entrepreneurship & Skill Development Programmes for students to optimize their placement and career oriented opportunities. Establishing Entrepreneurship & Skill Development Cells in the colleges was proposed as preliminary initiative which is approved from Competent authorities. It’s on way to establish therein. Another effort through Wadhwani Foundation is also initiated which is again under process.

With the department training sharp focus on developing next-gen leaders, entrepreneurship and skill development programmes for students are underway in colleges across the state. Alongside, a proposal has been made for establishing ‘Kalpana Swarnim Udaan Kendra’ in Girls Colleges to train students for self defense, skill development and also to act as help centers in their career making.

KALOREX Nurturing 21st Century Learners

Kalorex schools follow best education practices and teaching methodologies for the holistic development of children. The group’s motive is to develop global learners equipped with 21st century learning skills. Manjula Pooja Shroff, MD & CEO, Kalorex Group, explains their strategies and methodologies in conversation with Elets News Network (ENN).

What is the USP of Kalorex group? What changes have been brought by the brand in the school education space?

There is a huge gap between the demand and supply in education sector of India, compelling schools to follow the best educational practices and provide all round exposure to children. Establishing world-class schools that follow holistic and integrated educational approach is the need of the hour. To meet this demand, Kalorex came into being in 1995.

Kalorex, a professionally managed autonomous institution, is focussing its activities on K-21 education since its inception. The group believes in empowering children to succeed in all spheres of life. Currently with 40+ schools and growing, Kalorex follows a cradle to career approach- addressing need of all segments of educational domain.

Kalorex is a preferred choice for high quality education across all segments of the society. The group is one of the most trusted names among parent irrespective of the education boards, be it national or international boards of education.

May it be appearing in Reality shows with Amitabh Bachchan, or pursuing a career in the making of animated movies in Hollywood, or securing Gold medals at Asian Games and other International competitions, Kalorexians are known for bringing laurels to their country resulting out of a diverse exposure given by the Kalorex institutions and its relentless pursuit for excellence, each and every time.

What is the philosophy followed by the group for imparting education to the students?

Kalorex believes in developing Glocal learners and nurturing them as better human being. The word ‘Glocal’ refers to global citizen with local adoption. At Kalorex, each and every child is equipped with 21st century learning skills along with financial literacy, linguistic competencies, digital literacy, media literacy, life skills and self learning skills along with values and traditions of the countries that it operates in. This enables every child to become an asset for the country.

Kalorex follows a unique pattern of curriculum named as “Taxonomy”. The curriculum is developed in house by the best of teachers and academicians by incorporating and amalgamating globally acclaimed teaching learning practices and methodologies in education. The Kalorex curriculum emphasise on innovation in education with technology as a learning tool and with support from teachers as mentors.

Kalorex believes in developing Glocal learners and nurturing them as better human beings. The word Glocal refers to global citizen with local adoption. At Kalorex, each and every child is equipped with 21st century learning skills.

As a brand, how do you differentiate from the various other school brands operational in the country?

Kalorex is a well-established name in education sector. It is managed by a group of professional edupreneurs and chaired by a President of India awardee for her work in education and social sector. The group is also supported by leading education industry stakeholders and funded by a private equity partner specialised in education sector. The group is high on culture, values and ethos, catering to the entire spectrum of learners from preschool to university across all segments of the society. Technology and research based pedagogy across all Kalorex institutions have resulted in the development of the best brains of the time. The alumni of Kalorex are placed at leading corporates, business houses, research, space and defence institutions across the world.

The objective of shaping Glocal Learners is embedded into the DNA and ethos of more than 650+ employees who are dedicated to the cause of Kalorex.

Dynamism, humanistic approach, living in the gap (Continuous Learning Mode), Ownership etc. are the beliefs which are practised by every Kalorexian every day.

The school franchisee business is blooming rapidly and a lot of new players are joining the fray, how does Kalorex safeguard the interests of the partners?

Kalorex believes in replicating its success formula not only for itself but also for the associated partners. A win-win relationship is very important in education. Thereby Kalorex sees it collaborated as partners in progress.

Kalorex is well-equipped to accommodate and accept the constantly changing dynamic environment in the field of technology, human resources, skill development and government policies.

Kalorex also provides to its clientele a platform for online support, educational accessories, content and other tools towards knowledge enhancement, personality development and making a career for every child.

How does your brand ensure the quality of all its partner schools?

In order to ensure the quality, we have a structured operational code for processes and procedures, an end-to-end support system, well-defined training programmes and schedules complimented by strong systems and methods of audits and feedback mechanisms. Along with it a specialised team mentors all the partners to ensure the same standards of quality across all the schools under the Kalorex umbrella.

What is your vision for the brand and how do you see the expansion for the brand happening in near future?

In the next five years, Kalorex envisions to have its presence with over 100 institutions across the country. Multiple investment models will offer good returns on investment and better brand value to the partners of Kalorex group. The group will continue its endeavour in providing best quality education and thereby raising its own standards and benchmarks.


What are the challenges of operating a school chain in the country?

Challenges make one think beyond comfort. Challenges help one to innovate, succeed and accomplish. Kalorex believes in being ready to face challenges in its endeavour to provide quality education to all segments of the society.

What are your plans for expansion in India and abroad? In which regions are you planning to expand?

Kalorex wishes to expand to 100 cities across India. Internationally we have our presence in the Middle East and other countries of Asia through a strong network of business associates. The 40+ institutions of Kalorex is a mix of selfowned and investment led partnerships by Investors who wish to make a mark in education.

How is the technology used to impart education in k-12 learning?

Teacher and Technology are two important aspects in a child’s life. Teacher as a mentor and Technology as a tool help every child at Kalorex in becoming a Gocal Learner.

Kalorexians are trained on a 360-degree environment. May it be for teaching learning process, communication and interacting channels, ERP systems , Robotics and Virtual Reality , self-learning, Flip classrooms, Research and Innovations, technology helps teachers and students to teach and learn through the best practices.

Building A World-Class Knowledge Society

Dr Ravi Gupta
Dr Ravi Gupta, Editior-in-Chief, Digital Learning Magazine and CEO, Elets Technomedia Pvt Ltd

Universities and schools are the engines of any knowledge society which holds the responsibility to nurture a generation of brilliant individuals and thought leaders, equipping them with the much-needed know-how as per the requirements of that time.

In this light, it becomes vital to understand and emphasise the crucial role these temples of learning play in building such a significant society.

Considering the kind of innovations, technologies, and methodologies being adapted and introduced in various aspects of higher education by private players so far, it looks pertinent to understand these private universities’ worth in India where there’s a huge shortage of government colleges and universities to cater to a large young brigade of students.

With our country fast emerging as a global hub of higher education under the leadership of Prime Minister Narendra Modi, the Indian private universities are rapidly innovating on all fronts to attain global standards and create a niche for themselves.

However, with so many universities claiming to be on top, it seems a Herculean task for students to choose that most suitable institution which could be detrimental for their career. In this wake, ‘The University Ranking: Top Universities of 2017’, the second edition of university ranking carried out by our magazine, aims to shortlist top universities from different zones of India on the basis of various parameters.

We have ranked 60 of the over 350 private universities in the country based on — Infrastructure, Faculty, Global Collaboration, Placement, Industry Interface and Entrepreneurship, and Placement.

The universities have been ranked considering these parameters, with the mammoth exercise spread over two months involving online voting of visitors on our website– www. digitallearning.eletsonline.com.

Besides, our special stories on “Placements: Stay the Course to Cherish Your Tomorrow”, “Challenges of Being a Private University”, “Finding the Right Fit”, and “Private Universities — Unavoidable Alternative for Higher Education” provide our readers an in-depth view about varying dimensions of the higher education sector evolving in the country. The issue also carries an interview of Anoop Khinchi, the former Commissioner of College Education, Government of Rajasthan.

Our latest issue of the digitalLearning magazine carries a cover story ‘Kalorex Nurturing 21st Century Learners’ highlighting how a group of schools is developing global learners equipped with 21st century learning skills.

Hoping the latest issue would provide useful information, we look forward to our readers’ valuable feedback.

Top Universities of India 2017

With an unprecedented level of competition in every sphere of life, zeroing-in the right university or educational institute for higher education has always been a Hercules task. Higher education is not only about grabing some lucrative job but to learn the skills that may help individuals sail through their career with aplomb. Understanding the current requirement of current education scenario, the Government of India is emphasising on imparting world class higher education to the youth of the country. This field of education has been expanding rapidly throwing up the need for qualified and skilled graduates, post graduates and research scholars in the country. All this inspired us to conduct a comprehensive ranking of “Top Universities of India 2017” to ensure better exposure for youths of India.

In the second edition of university ranking issue, we have shortlisted the universities from different zones of India on the basis of various parameters. We have ranked 60 private universities in the country based on: Infrastructure, Faculty, Global Collaboration, Placement, Industry Interface and Entrepreneurship, and Placement. The universities have been ranked considering aforementioned parameters on the basis of their score out of 600. The mammoth exercise was spread over two months that involved online voting of users

RANKING PARAMETERS

 

Private and Deemed Universities Overall Ranking
University Entrepreneurship Faculty Industry Placement Interface Infrastructure Global Collaboration Total dL – 600 Rank
Vellore Institute of Technology (VIT) University 85.8 75.83 78 80 67.5 50.83 437.62 1
Amity University, Noida 77.17 42.08 81 79 98 55.33 432.58 2
Birla Institute of Technology and Science (BITS), Pilani 68.2 42 83 90 66.57 81 430.77 3
Bharati Vidyapeeth University, Pune 81.59 48.83 75 68 67.5 89.33 430.25 4
SRM University, Chennai 84.88 91.11 79 72 61.5 40.85 429.34 5
Apeejay Stya University, Sohna 88.18 59.08 79 62 74 65 427.26 6
Banasthali University, Jaipur 55.9 55.75 63 65 92.5 89.83 421.98 7
Lovely Professional University, Phagwara 70.46 64.58 65 64 82 74.17 420.21 8
Birla Institute of Technology (BIT), Mesra 54.64 61.75 82 80 89 52 419.39 9
Kalinga Institute of Industrial Technology (KIIT) University, Bhubaneswar 71.16 79.25 77 76 56.4 58.33 418.14 10
Amrita Vishwa Vidyapeetham, Coimbatore 55.75 53.33 79 84 84.14 61.17 417.39 11
Manipal University 89.25 41.08 82 85 72.5 47 416.83 12
Symbiosis International University, Pune 56.54 48.67 81 81 65 65 397.21 13
Sharda University, Greater Noida 63.29 83.92 63 65 53.15 61.67 390.03 14
KL University, Guntur 62.95 55.33 74 72 52.5 60 376.78 15
Thapar University, Patiala 50.16 45.75 81 88 62.5 46.67 374.08 16
Karunya University, Coimbatore 55.44 44.17 70 69 85 50 373.61 17
Shanmugha Arts, Science,
Technology & Research Academy
(SASTRA) University, Thanjavur
56.65 53.5 77 78 58.4 49.17 372.72 18
Sam Higginbottom Institute of
Agriculture, Technology and Sciences,
Allahabad
59.99 41.25 73 68 81.5 40 363.74 19
Narsee Monjee Institute of Management
Studies (NMIMS), Mumbai
49.38 46.75 80 85 52.5 48.33 361.96 20
Sikkim Manipal University, Gangtok 45.01 46.02 73 71 83.04 43 361.07 21
University of Petroleum and Energy
Studies, Dehradun
49.75 49.67 71 67 51.5 70 358.92 22
Nirma University, Ahmedabad 51.25 45.58 76 75 55.5 49.17 352.5 23
Dhirubhai Ambani Institute of Information and Communication Technology, Gandhinagar 42.48 44.25 82 86 53 44.17 351.9 24
GITAM (Gandhi Institute of Technology
and Management) University,
Visakhapatnam
54.63 58.08 73 69 54.85 40.83 350.39 25
Sathyabama University, Chennai 51.25 48.33 72 65 67.5 43.33 347.41 26
Jaypee University, Noida 48.21 48.83 75 76 50.78 45 343.82 27
Kalasalingam University, Krishnankoil
(Tamil Nadu)
54.18 45.42 67 62 66 49.17 343.77 28
International Institute of Information
Technology (IIIT), Hyderabad
45.01 41.07 84 89 43 41.1 343.18 29
Centurion University, Bhubaneswar 41 43.07 71 65 81 42.01 343.08 30
Galgotias University, Greater Noida 50.69 52.83 72 66 54.75 46.67 342.94 31
Hindustan University, Chennai 52.55 44.42 73 67 57.5 47.67 342.14 32
Shiv Nadar University,
Gautam Buddha Nagar
42.33 41.17 78 73 64.3 43.33 342.13 33
Azim Premji University, Bengaluru 55 50.02 65 70 52.07 47 339.09 34
Gurukul Kangri Vishwavidyalaya,
Haridwar
50.33 42.83 77 71 56.65 41 338.81 35
Siksha ‘O’ Anusandhan University,
Bhubaneswar
40.04 43.07 70 64 79.32 42 338.43 36
O.P. Jindal Global University, Sonipat 50.13 41.92 76 71 47.07 52.17 338.29 37
Assam Don Bosco University,
Guwahati
41 42 68 66 78 41 336 38
ICFAI University, Ranchi 41 41.04 65.89 66.06 75.28 40.04 329.31 39
Sant Longowal Institute of Engineering
and Technology, Sangrur
47.05 42.67 61 63 75.28 40 326.27 40
Amity University, Ranchi 42 44.46 59 62 77.77 39.01 324.24 41
NIIT University, Neemrana 43.26 41.25 69 67 55 45 320.51 42
Sri Sathya Sai Institute of Higher
Learning, Puttaparthi
45.48 47.33 61 66 60 40 319.81 43
Chitkara University, Solan 41.39 41.67 62 65 50.84 57.5 318.4 44
Maharishi Markandeshwar University
(MMU), Ambala
46.68 42.67 65 63 59 40.83 317.18 45
GLA University, Mathura 49.49 47.25 62 65 52.6 40 316.34 46
Jaypee University of Information
Technology, Solan
45.25 46.92 65 63 51.25 44.17 315.59 47
Mangalayatan University, Aligarh 47.39 44.67 64 64 53.6 40.83 314.49 48
The Northcap University
(formerly ITM), Gurgaon
42.78 41.94 69 66 50.01 44.17 313.9 49
Saveetha University, Chennai 42.93 42.67 64 63 56.5 43.33 312.43 50
Periyar Maniammai University,
Thanjavur
51.48 41.92 58 56 60.8 41.67 309.87 51
Manav Rachna International
University, Faridabad
40.28 43.96 71 66 47 41 309.24 52
Gandhigram Rural Institute, Gandhigram 46.49 52.08 55 50 60 40 303.57 53
ICFAI University, Hyderabad 44.48 42.33 66 63 44.48 42.33 302.62 54
Jagran Lakecity University, Bhopal 38 43.91 69 66 44 41.07 301.98 55
Yenepoya University, Mangalore 54.66 41.75 52 53 51.57 45 297.98 56
NITTE University, Mangaluru 44.01 41.33 65 67 39.48 41.01 297.83 57
Shobhit University, Meerut 41.26 42.95 62 61 46.15 44.1 297.46 58
AISECT University, Bhopal 37.02 42.19 64 68 41.89 40.98 294.08 59
Sri Chandrasekharendra Saraswathi
Vishwa Mahavidyalaya,
Kancheepuram
48.06 44.17 55 50 52.5 43.33 293.06 60

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