Providing Tailor-made Interactive Solutions | digitalLEARNING Magazine
April 2014

Providing Tailor-made Interactive Solutions

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Ramya Chatterjee,
Director – Sales & Marketing, Cybernetyx

Ramya Chatterjee, Director – Sales & Marketing, Cybernetyx, talks about the company’s array of products for different customer segments

Please tell us about your IWB product categories?
Cybernetyx is a fast growing multinational technology corporation headquartered in Hameln, Germany with sales and support presence in multiple continents across the globe. With its philosophy of “Freude an Technik” (Technology can be fun), Cybernetyx conceptualizes, develops and manufactures the most advanced MultiTouch Interactive Products which are deployed in all market segments, including Education, Corporate and Government. Our flagship IWB product EyeRIS (Eye like Rapid Imaging System) is extremely popular and widely acknowledged as a technology leader in the interactive solutions space, already impacting more than 15 million presenters, educators and learners in a short span of time and rising at an exponential rate. Many Global Fortune 500 companies have integrated Cybernetyx’s core technology engine called Visual Touch to provide interactive display products and solutions to their clients, thus making Cybernetyx the fastest growing company in the ICT space across the world.
Cybernetyx has the complete range of IWB products depending on the specific need of industry vertical and end user application. Sharing below a summary:

What is the price range of the solutions that you offer in India? Do you think they are affordable for the start-up schools or the low profile schools?
Cybernetyx has the complete range of IWB products depending on the specific need of industry vertical & end user application. Cybernetyx core strength is its capability to provide tailor-made solutions for different customer segments like classrooms at all levels of education, corporate board / meeting rooms, training centers, coaching centers, broadcasting studios, medical science, simulation centers, media & entertainment industries, retail application and R&D centers. Thus, the price range also varies depending on the value added features & technology advancement of the product. Typically it starts from as low as `21,000 (for OptiMax 3 series for price sensitive segments) & goes as high as `64,350 (for AIO Integrated UNIBOARD Solutions). We also manufacture ONFINIA series of interactive video wall solutions which are priced towards the high-end segment starting at `4,54,000.

What are the quality standards that you follow for your products?
Cybernetyx has stringent and process driven quality control; quality assurance and quality check policies. Before releasing a product commercially, we do a lot of internal and external quality testing. We have CE &RoHS certification for EyeRIS. Cybernetyx products are also registered with DGS&D Rate Contract. EyeRIS also undergoes multiple and thorough quality testing formalities of ERTL Lab. Our products have SGS certification for quality, and all the necessary compliances required for a global roll-out.

Do you also export these products to other countries?
If yes, then please specify the geographical areas? Yes, we cater to different countries in South East Asia (like Japan, Singapore, Indonesia etc.) and Middle East from our India office. Cybernetyx also acts as technology / OEM partner for ‘technology collaboration’ / ‘technology transfer’. Last year, we opened our technology platform for integration with display ODMs and signed up for global strategic tie-up with some of the renowned Projector brands who will soon launch interactive projector with Cybernetyx interactive technology engine (known as Visual Touch) inside. This would help Cybernetyx to have its presence in more than 70 countries across the globe.

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