Making our Youth Industry-Ready
August 2015

Making our Youth Industry-Ready

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Purple Squirrel Eduventures collaborates with colleges across the country as Knowledge Partners to design programmes that align with curriculum and evolving industry expectations

Purple Squirrel Eduventures believes the world’s largest youth population needs industry-driven experiential learning to shape its future. The Mumbaibased, SINE IIT-Bombay incubated startup designs industry exposure programmes that combine industry visits, workshops and projects for students across streams.

Founded in September 2013, Purple Squirrel has already partnered with more than 450 companies and worked with 10,000 students across 80 colleges in 12 cities. It was funded by India Quotient in August 2014 and Matrix Partners India in April 2015.

Programmes

Eduventures

Abhijit-Jorvekar

Abhijit Jorvekar
(Vice President, Quick Heal), conducting an induction session at SIBM, Pune

For a student, an industry visit is their first real encounter with the professional world, and it is likely to leave a lasting impact. PSQ’s Eduventures are curriculum-mapped industry visits designed to help students understand their career options better. Our Eduventures combine learning modules industry visits, skill development workshops, projects and unique local experiences – that can be customised for students. Colleges can choose from eight industry hubs across the country.

Live Projects

Students work on live projects with companies across sectors. While projects train students, they also help companies shortlist talent and nurture employees into mentorship roles.

Skill-development Workshops

Workshops impart field-specific skills that focus on hands-on training, making students more employable. The workshop format is flexible – ranging from half a day to three days.

ODIs

A first-of-its-kind initiative, One-Day Industry Visits directly connect students to companies and workshops in their city. Spanning 20 cities across the country, ODIs introduce students to world outside of their classrooms.

Designed for you

Our programmes cover all education streams

Media students can spend time learning the ropes at various media companies such as advertising agencies, production houses and PR firms. They can learn and improve on skills such as photography, video editing and copy writing. We tie up with companies such as Ogilvy, NDTV, Radio Mirchi etc to design our programmes.

B-school students and commerce students can explore various facets of management like finance, marketing, human resources and operations. Attending workshops and seminars at some of the biggest management firms in the country is definitely an experience to remember. We work with companies across sectors such as Amul, Just Dial, Coca Cola and Nielsen.

Engineering Eduventures span a wide range of interest areas, ranging from manufacturing to infrastructure and information technology to research. The programme also pays special attention to tech-oriented startups as they are the future. Our tie-ups feature companies such as P&G, UB Group, Siemens and Hyundai.

Entrepreneurship culture is highlighted with students getting a chance to visit in India’s most promising startups such as Myntra and Zomato. Students are also introduced to the social sector through NGOs such as CRY and Akanksha.

The PSQ Impact

Based on post-Eduventure feedback, 80.5% of the students said they had more clarity on their career options. Also, 55% of our partner companies are willing to offer internships and projects to our students.

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