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Internet emerging as powerful tool for primary research in India

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A survey conducted by the Internet and Mobile Association of India (IAMAI), in association with the IMRB states that 32 per cent of the active users of the Internet in India rely on it as a primary source of information and research.

This surprisingly comes against the report, when e-mail and chat were the significant drivers of the Internet, though the figure was only 20 per cent in 2001. The survey was conducted for the current fiscal, amongst 16,500 households covering 65,000 individuals across 26 major metros and small towns in India, with an additional coverage of 10,000 businesses and 250 cyber caf

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