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ESPN-StarSports (ESS), Sports broadcaster is launching a value added service domain for mobile phones. ESPN-Star Sports is launching ESPN mobile, which will offer subscribers news, interviews and other information on sports events.
ESS is hoping that approximately 100 million subscribers will use this service. Company has invested about Rs 40 crore in this service. Initially the service would be offered in Hindi and English and later on company will provide services in regional language also. User can access this service from their mobile phones. Mobile ESPN is a 360 degree sports service which will cover all games in all possible game formats like video, voice, text, SMS with the monthly package from Rs. 50 to Rs. 100.