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Mobifusion and McGraw-Hill to develop Mobile Content

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Mobifusion has announced a partnership with McGraw-Hill Education (MHE) in India to develop mobile learning products adapted from its best-selling titles.

In teaming up with Mobifusion for mobile product development, MHE India will expand and widen its readership by tapping into the huge market of mobile users in India. Among the initial products coming to major mobile operators in India are business titles featuring investment guidance and content derived from various Indian competitive examination prep guides for IIT, AIEEE and UPSC exams. McGraw-Hill's partnership with Mobifusion will enable MHE to serve new customers in different ways by exploring experience of mobile enabled market leading educational content.

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