Founder and CEO, Tata Interactive Systems
“Innovation is an organisational culture. One has to have the right manpower with the right attitude and measure impact on key assessment parameters”
Please share with our readers how Tata Interactive System started out and the journey so far.
In 1990, when I set up Tata Interactive, India did not have a significant market for Internet, so we had to look towards the international markets. Today, large organisations almost spontaneously think of e-Learning and technology-based learning solutions, whereas 10 years ago, these concepts had just arrived in the country. Though the sector has matured overtime, it’s still a very small industry as compared to its potential. I got interested in training technologies and so I proposed if we can successfully merge technology solutions for training needs to cater to the national and international markets. Today we churn out more than 300 products annually.
How has the year 2008 been for TIS? What has been the focal change in the approach this year?
We have had a very good year. Our clients are pretty happy with our work, so that has been a major prerogative. We have been successful in enhancing our value in key corporate.
We aim to strengthen energies towards catering to corporate needs and are in the process of shifting our business mix towards solutions for corporate initiatives. So, when we meet our clients, we try to find out their key initiatives and offer solutions accordingly. We have been successful in enhancing our value proposition towards key corporate, organisational initiatives.
Who are your major clients in the field of education?
Our clients in education sector include big publishers, Universities and government, including various US and federal governments and departments. One of our biggest clients has been the University of Phoenix. In India, we have been working with all the major companies and each year we see a greater interest in e-Learning solutions.
What is innovation in e-Learning?
Innovation in e-Learning operates at two levels