Indian students seeking higher education have ‘exclusive and critical shortlists’, according to a global survey by social networking website – LinkedIn. The students are motivated towards higher education by a desire to upskill.
In a survey of 856 students in the country, 394 have a Masters’ degree and 462 are aspiring for one. The survey reveals that prospective shortlist for students is as small as having only four schools or institutions. Out of them, 63 per cent are ready with their list before reaching out to a representative of a schools and 78 per cent successfully make it to a school from their shortlisted schools.
According to the survey, the main reason to pursue higher education is the need to upskill that drives them the most. About 60 per cent of the students called it the main motivating factor. The other factors that influence the decision to undertake higher education are: leadership development (43 per cent); passion for learning (42 per cent); higher salary (37 per cent); and, entrepreneurial opportunities (36 per cent).
Professional network is another factor that plays a vital role in the decision making. More than 50 per cent of the students find professional networks to be better and influential source of information than the personal ones (21 per cent). The survey also found out that the students going for an MBA or a Master’s degree are more likely to be active on LinkedIn.