Barista Coffee has launched a new campaign to promote young talent by providing them a place with dedicated clientele and ambience to enable them to showcase their gift.
In this endeavour, they are going to launch a young author Neel Mullick whose book Dark Blossom has been endorsed by Ruskin Bond & Rajdeep Sardesai.
According to Puneet Gulati, CEO, Barista said, “We blend coffee like no one else, we would love to stimulate the minds and not just the taste buds, this is a small effort from our end to give a reliable platform where we would like to engage talent in book writing, magic, music, stand-up comedy and other forms of new age art.”
The pioneers of coffee culture in India who have been treating masses with their urban delights have recently moved into FMCG segment with their Choco-affair range of products and for ongoing winter season they have launched Winter Treats to keep their customers delighted with their new and unique offerings.
“Barista is a place to be for the people with intellectual tangent and I am glad that they are providing me a platform to promote my new book. I will be donating half of my royalties earned from Dark Blossom to IIMPACT, an NGO with the aim of breaking the cycle of illiteracy that plagues young girls from socially and economically impoverished communities” said Neel Mullick, an Author.
“Neel’s commitment to give back in various forms of charity, awards, opportunity to win a trip to Newyork etc had compelled us to have him on board with us to launch the book, which will be given along with the goodie bag in JLF 2019” emphasised Gulati.