Live online tutoring platform Vedantu has seen a significant increase in the number of users entering the platform and the company is aiming for its paid user base to reach one million by March next year.
Vedantu, which rivals players like Byju, has also launched a national initiative: V.O.T.E (Vedantu Online Talent Exam), which includes an assessment test for students in grades 5-12.
“2020 and the pandemic are having a great impact on the industry and business. This year the knowledge of categories and categories prevailed. The challenge was to educate parents about the format and get them to accept it because” They have disconnected default tutoring or training center, “Vedantu CEO and co-founder said.
He added that online classes were the only option during the COVID-induced lockdown.
“It was an episode of mega awareness, and parents now know that it is a viable option. This year we have seen growth and it will continue to work in our favor … We had around 700,000 users who have attended the 2019 and 2020-2021 Academy. The free live annual classes are not over yet, but that number will surely cost 7.5 million unique students to take a free live class in Vedantu, more than ten times, “said Krishna.
In terms of paying subscribers, last year it was around 45,000, and this year Vedantu expects to have more than 250,000 paying subscribers, a five-fold increase.
“Even the sales have increased sixfold between last year and this year. I think all the metrics have increased dramatically. Before, it was increasing from 2.5 to a maximum of three times … At the end of March 2022 , You pay one. The user base expects to exceed one million, “he declared.
Krishna added that with the opening of schools and the return to normalcy, society does not expect the high growth rates to continue.