The Indian Institute of Management Ahmedabad (IIM-A) has announced on Friday that it will unveil its new logo in June. IIM-A’s new logo, according to a statement by the institute’s communications team, will retain the Sanskrit shloka on its existing one, as well as the latticework of the city’s Siddi Saiyyed Mosque. The move however comes amidst opposition by a section of its faculty,
“Evaluation, exploration, development of wordmark, development of brand mark were all kept in mind while coming up with the final design recommendations,” the official statement said.
The IIM-A said the institute found the need to refresh its logo while revamping its website. The new logo would be out when the annual vacation ends in June. While the logo carries the original Sanskrit shloka – Vidya Viniyogat Vikasa – in its original form, the colour rendition has been improved and the fonts modernised.
“The jaali-inspired brand mark has been made more amenable to communication in digital media and the brand name made more distinct,” the statement said.