Adda247, a leading Google-backed edtech startup, has announced the acquisition of PrepInsta, a top placement preparation platform. This acquisition aligns with Adda247’s goal of expanding its reach in both public and private sector job education programs. The financial terms of the deal remain undisclosed.
This marks Adda247’s fourth major acquisition, following its buyouts of StudyIQ, a UPSC preparation platform in 2021, Veeksha, a virtual and augmented reality learning modules platform in 2023, and Ekagrata Eduserv, a chartered accountancy (CA) test preparation company, acquired earlier this year.
Expanding Focus to Private Sector Jobs and Skilling
“We had been primarily focused on government jobs until recently when we announced our entry into the skilling and higher education space. Our vision is to become an integrated player in both public and private sector job preparation, helping individuals acquire the necessary skills while working with enterprises to build talent,” said Bimaljeet Singh Bhasin, CEO of Adda247’s skilling and higher education business.
Bhasin emphasised that the company has identified key sectors for its skilling programs, including banking, financial services, insurance, and technology. “Tech is one of the largest employment sectors, and our focus on this area is crucial to our growth as a major player in job-related programs. The acquisition of PrepInsta is a key part of this broader initiative,” he added.
Adda247’s Growth and Offerings
Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 has built a strong reputation by offering courses tailored to government job preparation, including state-run banks, government departments, and railways. The platform provides a variety of learning formats, including live online classes, on-demand video courses, mock tests, e-books, and books designed for specific exams. Adda247 offers courses in 12 regional languages, allowing it to reach a wide audience.
The platform currently serves over 40 million monthly users, with 2 million students enrolled in its premium courses. In the 2023-24 fiscal year, the company reported revenue growth of 88%, reaching ₹243.39 crore, while its net loss was reduced by 66% to ₹101 crore.
PrepInsta to Enhance Digital and Tech Skilling Programs
PrepInsta’s co-founder, Atulya Kaushik, believes the acquisition will allow the platform to expand its reach further further. “Adda247’s user base includes a significant number of engineering students and freshers, providing an excellent opportunity to offer tech and digital skilling programs to over 1.2 million paid users,” Kaushik said.
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Future Plans and Investment
Adda247 raised $35 million in a 2022 funding round led by WestBridge Capital with participation from Google and other investors, including Info Edge Ventures and Asha Impact. The company has raised a total of $63 million to date, fueling its growth and expansion into new sectors.
With this acquisition, Adda247 continues to strengthen its position as a leading edtech platform, offering a comprehensive range of job-related education and skilling programs. The integration of PrepInsta will support Adda247’s efforts to bridge the gap between government job preparation and private sector skilling, positioning the company to serve an even broader audience in the future.
