BrightCHAMPS Acquires Edjust to Strengthen Global Footprint in K-12 EdTech

BrightCHAMPS, Edjust

BrightCHAMPS, a global edtech platform, has acquired Mumbai-based K12 education marketplace Edjust in a cash and stock deal. This marks BrightCHAMPS’s fourth acquisition since its inception in 2020, following the purchases of Education10x in 2021, Schola in 2022, and Metamorphosis Edu in 2023.

Post-acquisition, Edjust’s founders will lead efforts to establish a new distribution channel focused on delivering academic subjects such as Mathematics, Science, and English to enhance students’ overall success and future readiness. Additionally, Edjust plans to refine its sales model and expand its presence across 30 countries, offering parents immersive digital experiences.

Founded in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust utilizes a combination of artificial intelligence and human emotional intelligence, along with sophisticated data and contact centers, to engage parents with a high inclination for edtech products. The platform has established networks of parents in the US and UK.

BrightCHAMPS, led by founder and CEO Ravi Bhushan, offers online programming and AI courses for children in the K-12 segment. Operating in 30 countries, including the US, Canada, Nigeria, Southeast Asia, and the Middle East, the startup also provides courses on coding, financial literacy, and robotics for children aged 6-16.

In November 2021, BrightCHAMPS raised $63 million in a Series C funding round led by Premji Invest, GSV Ventures, and others, valuing the company at approximately $500 million. To date, the company has secured a total of $84.9 million in funding.

Also Read | EdTech Platforms Providing Access to Education Across Regions, Driving Workforce Readiness in India

This acquisition aligns with BrightCHAMPS’s strategy to expand globally by adding new course experiences, entering new geographic regions, and finding innovative ways to reach more parents and students worldwide.

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