The Indian Institute of Creative Technologies (IICT) has entered into a strategic Memorandum of Understanding (MoU) with Gativedhi Technologies Pvt. Ltd. to integrate AI-driven production intelligence tools into academic training and research. This collaboration aims to strengthen India’s AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality) ecosystem by introducing advanced production pipeline systems within an academic framework.
As part of the partnership, IICT will incorporate Gativedhi’s production intelligence platform, Shotrack, into its academic curriculum. Students, faculty, and researchers will engage with the platform through beta programmes, academic assessments, and pilot implementations in simulated studio environments. The initiative is designed to offer hands-on exposure to real-world production tracking systems widely used in animation, VFX, and digital media industries.
Shotrack enables comprehensive management of production pipelines by tracking shots, assets, tasks, and workflows while facilitating approvals, version control, and scheduling across departments. The platform supports on-premise, cloud, and hybrid deployments, ensuring flexibility and data control for studios. Its production intelligence capabilities leverage structured data to deliver actionable insights, including bottleneck identification, resource optimisation, risk forecasting, and cost analysis.
Addressing the complexities of multi-studio collaborations, Shotrack provides a unified production environment to enhance workflow continuity, asset sharing, and progress tracking across distributed teams.
In addition, Gativedhi is building an integrated suite of tools, including StudioTrack for studio operations such as budgeting, recruitment, and infrastructure management, and WorkTrack for monitoring productivity and team performance. Together, these platforms aim to support end-to-end operations within creative organisations.
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Under the collaboration, IICT will embed these tools into courses related to animation, VFX, gaming, and media production management. The partnership will also feature guest lectures, workshops, internships, and joint research initiatives, focusing on production pipeline optimisation, AI-assisted scheduling, and data-driven production management.
Dr. Vishwas Deoskar, CEO, IICT, highlighted the role of academic institutions as testing grounds for emerging technologies, noting that the collaboration will enable students to understand and experiment with large-scale production workflows.
Senthil Kumar, Founder & CEO, Gativedhi Technologies Pvt. Ltd., emphasised that the partnership will bring real-world studio management tools into academic settings while enabling valuable feedback to enhance production pipeline solutions.
Dr. Ashish Kulkarni, Co-Founder, Gativedhi Technologies Pvt. Ltd., underscored the need for unified solutions in multi-studio environments, stating that Shotrack is designed to improve transparency, efficiency, and coordination across modern production workflows.
