A collaboration has taken place between Hughes Communication India Limited and Indian Institute of Management, Lucknow (IIM-L) Noida campus, for the launch of its Advanced Program in Sales and Marketing, through Hughes Net Global Education. The major objective of this newly designed programme is to focus upon the consumer insights and to build understanding about marketing research in Indian context. Showcasing the linkage between marketing and sales to the students, the objective of the six month course is to provide an in-depth knowledge on contemporary issues in marketing like retail management, e-marketing as well as prepare them how to select, evaluate and manage conflicts in distribution channels.
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