Facilitating Complete Learning Ecosystem | digitalLEARNING Magazine
April 2014

Facilitating Complete Learning Ecosystem

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Chetan Mahajan,
Head – HCL Learning (HCL Infosystems Ltd)

We at HCL Learning are planning to develop cost-effective applications and products specifically suited for both private schools and individual customers, says Chetan Mahajan, Head – HCL Learning (HCL Infosystems Ltd)

What is the Business Model of HCL Learning?
HCL Learning covers the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises. Our initiatives are driven by the latest innovations in Information Technology and we envision transforming the Indian education space to compete with the best in the world. As a constant conscious endeavour, HCL Learning has been working towards taking the world-class-quality education to all the schools and colleges of India. Our Learning solutions are designed to fulfil the requirements of the complete learning ecosystem comprising students, teachers, administration and parents.
We have been investing in building innovative, high quality, world class & differentiated solutions which are driven by content in Teacher Lead and Self learning format, for example – DigiSchool 6.0 is a content rich version of our flagship product and aligns with the needs of the students and the market. We have received excellent response among our focus groups and from the market. Another feather in our cap is the approval of our content methodology & research driven content development approach by the Department of Scientific and Industrial Research (DSIR), a part of the Ministry of Science and Technology.

What is your go to Market Strategy? Please give us the break-up of different market segment that you are focusing?
At HCL Learning, each product has been customised to meet the needs of the end-user and is performing well for the business. However, keeping in mind the persisting low market sentiments, HCL Learning has adopted a cautious and selective approach in its classroom additions to ensure a continued profitable business model. For instance, with rise in demand for digital learning across private institutions, HCL Learning has extended its reach and presence with the addition of new channel partners across India. Having channel partners in the distribution ecosystem gives HCL Learning the opportunity to reach a wider range of schools. With an already existing customer base of more than 3,000 schools, HCL learning will leverage its presence to further expand in the B2C space.

What are some of the latest products of HCL Learning? Which product or the line of business will you term as a Cash Cow for HCL Learning and Why ?
HCL Learning launched two new products ‘My IIT Tutor’ and ‘MyEduWorld- Drive’ to target the growing B2C and B2B2C market. Both My IIT Tutor and MyEduWorld-Drive are self-learning, plug & play devices that are pre-loaded with content for IIT aspirants and Class 1-10 students respectively.
We at HCL Learning are planning to develop cost-effective applications and products specifically suited for both private schools and individual customers. We are constantly on a look-out for better than before hardware, content, distribution and business markets. Our continued research helps us generate and provide fundamental learning to the masses. In the Indian education sector, HCL Learning focuses on digital content and provides solutions for K-12, Higher Education, Professional Skills, and Training & Certification.

How do you see the competition in the Market? What are some of the challenges that you are facing?
We at HCL Learning have a reliable and scalable business model to deliver on the promises through robust support systems. A strong support of technology (backed by HCL’s IT legacy) and the best-in-class content (ensured through in-house content development capabilities), which gives us an edge over the competition.
Besides, service is a critical part of Digital Classroom ecosystem. With most of the other players not having their own service networks, they are unable to meet customer expectations over a period of time and faulter majorly on services. So, customers often end up having classroom infrastructure that is not usable. HCL with its own extensive service delivery network that reaches out to more than 4000 towns in India with direct presence in 500 plus locations delivers superior customer service and experience.

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