New initiative to disseminate HIV and AIDS through mobile phone games

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The mobile phone initiative, launched in December last year by the Delhi-based ZMQ Software Systems, an e-learning company, to disseminate information about HIV and AIDS, has attracted 2.9 million subscribers already, out of which 60 per cent downloaders of the game free of charge hail from Bihar, Jharkhand, Uttar Pradesh and Andhra Pradesh (AP).

This is significant since AP is one of the seven high prevalence states, although Bihar, UP and Jharkhand are still among the low prevalence areas as far as spread of HIV and AIDS is concerned. Safety Cricket has attracted attention probably because it follows the same pattern as a one-day cricket game. Currently only subscribers of Reliance mobile phones can download Safety Cricket and three other games

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