MICA workshop to see brainstorm between corporates and academicians

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Ways of generating ides for case studies for teaching management students will be a concern to be addressed at a workshop that started on Thursday. Mudra Institute of Communication, Ahmedabad (MICA) had brought representatives from the corporate world and academicians on the same platform so that new cases that are relevant in the Indian context and the modern times can be developed. The four-day workshop, Case Writing – an exercise in advanced techniques and global methods, is being held at MICA main campus in Shela from June 11. The workshop is part of Management Faculty Development Programme of the institute.

The workshop has been specifically designed for management faculty and researchers working in schools, universities, colleges and professional institutes and will help participants acquire required case writing skills by exposing them to some of the best international techniques and methods. The workshop includes sessions and exercises on case plan preparation, case components, case difficulty cube, fieldwork and secondary data search, opening paragraph writing, case draft and teaching note preparation and case release letter.

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