With start of Black Cube ICT Marts in institutions of higher education, it is hoped that the marts are to provide glimpse of entrepreneurship to students, in addition to offering Information and Communication Technologies (ICT) products at reasonable rates. Encouraging the use of Black Cube, Higher Education Minister, Datuk Seri Mohamad Khaled Nordin told that in order to draw attention of students towards entrepreneurship, the management of the institutions should look into ways to use the Black Cube concept that is based on franchising.
An agreement was signed amongst Black Cube management, MyDistributor (M) Sdn Bhd and Koperasi UPM (Kuputra) as well as several other ICT companies involved in the concept, in presence of Mohamed Khaled. Mohamed Khaled who welcomed the concept hoped the opening of the Black Cube ICT Mart in UPM can be a platform for more such outlets to be opened in other institutions of higher education. The aim now is that Black Cube should be replicated in all local IPT campuses and is expected to create more value-added services to universities. Black Cube is the first in Malaysia to be awarded with the 'Authorized Service Provider' ICT centre on-campus.