NIIT, leading Global Talent Development Corporation and Asia's largest IT trainer, today announced the launch of 'Advanced Online Advertising' programme for advertising and marketing professional in association with Google India. As part of this initiative, NIIT will offer a specially designed training programme in online advertising which will be certified by Google. The training programme in online advertising has been designed and customized to equip the Indian advertising and marketing professional with better understanding of Google's global advertising programme Google 'AdWords'. The programme content and module outline has been designed by experts from Google and will cover all aspects of search engine marketing, measuring and optimising online campaigns. As a unique feature, the professionals will be pre-allotted advertising budget to formulate live campaigns, so that they have a rich hands- on experience even while they are undergoing training.
The programme will be delivered by NIIT Imperia using Synchronous Learning Technology. The four months programme, certified by Google, will be spread across 13 weeks for smooth learning and better retention of concepts. The programme offered by NIIT and Google will equip marketers with the capability to use the right tools to maximise their brand's visibility and assess the effectiveness of their online campaigns. Speaking on the occasion, Shraman Jha, Head