On September 6, 2010 ex-cricketer Krishnamachari Srikkanth launches an e-learning portal and turned into a management mentor, further plans to launch portals for cricket coaching, maths and science too. Srikkanth, founder and director, Sun Online Learning India Pvt Ltd explained that the portal for cricket coaching will be an additional tool for the players as a supplement to practicing the game on field. The target audience for the company's new initiative, www.careerstrokes.com, is to include youngsters in the age bracket 16-25 years, to facilitate soft skills amongst them.
According to Srikkanth, the twelve module programme comprising of goal setting, leadership skills, stress management and others is priced at Rs.990 and is valid for 90 days from the date of enrollment. He said the lectures will be streamed live on the web and will be archived for future retrieval by the subscribers. The firm is seeking around one lakh subscribers by March 31 and the target is to enroll around 25,000 subscribers per month. Corporates and universities will also be approached in this aim.