XLRI Jamshedpur has taken a step in setting up a Behavioral Lab on campus. An inter-disciplinary laboratory that will allow researchers to explore into the minds of prospect consumers across categories was inaugurated by Fr. E. Abraham, S.J. (Director of XLRI). In a way the behavioral research lab initiative is akin to the now renowned Marketing fair of XLRI – 'MAXI Fair' introduced way back in 1979 and thereafter replicated widely in business schools across India.
<> The lab will be available for use across all functional disciplines of the XLRI comprising XLRI faculty, fellow-researchers, and post-graduate students. Conceptualized last year, the ambitious lab is aimed at providing students and teachers with cutting-edge research tools designed to peer into the unconscious mind
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