“In the fashion industry we require students who are passionate about their future and are not afraid to take the road not taken. It is also important to have a positive attitude in addition to a desire to excel” Sanyogeitaa Chadha, Head of the Department of Fashion Design, Pearl Academy.
What is the current market trend of Fashion Designing studies in India?
Gone are the days when Fashion designing was considered as soft option for making a career or livelihood. It is a tough business now and there are numerous players in the market who are not only very well established but also making their presence felt in international markets.
Additionally, with plethora of career avenues in the domain of lifestyle services or products, such as, Product Management, Brand Management, Marketing Consultancy, Sales & Marketing and Retail Management among many others, the courses in fashion offers students with comparatively higher paid job opportunities in the rapidly growing luxury and retail spaces. So, it’s not just about fashion any more. The specialized courses that offer entry to the related business of fashion industries are in demand more than ever.
Please share about the various programmes structured in your institute?
At Pearl Academy, we believe that students need to have a clear vision about their future, honing their skills are our responsibility. We provide students with focused career related courses which empower students to gain expertise in the field of their choice.
Pearl Academy has innovative Under-graduate courses such as Design, Fashion, Interior Architecture & Design, Fashion Business Management, Communication Design and Luxury Brand Management among many others. In addition to which the institute also provides a range of Post graduate diploma courses and masters courses for students to choose from.
In the duration of their course, the institute hones creativity, innovation and judgment along with intellectual acumen to formulate, develop and communicate conceptual arguments rooted in the context of their related fields. Students are trained to develop into budding professionals who understand their field well.
All Under-graduate courses at Pearl Academy are for duration of 4 years and are validated by Nottingham Trent University (NTU), UK. Also, the Masters courses with duration of 2 years are validated by NTU. Domus Academy, Milan, validates all post-graduate diploma courses both for 1 year and 2 years duration. The courses are further divided in course modules where students are trained in specific areas of their courses.
For whom is the programmed best suited and what are the key skills that you sought in a candidate?
Professional courses require students to be highly proactive and in alignment with latest business trends. It is necessary for our students to have the basic level of communication skills which is later polished to prepare them for the industry that they choose to have a career in. Students at Pearl Academy also have expert analytical and computational skills in addition to observational skills which help them become efficient time managers. The candidates must have an innate ability to learn and unlearn. Our faculty molds the students through a continuous process of exposing them to innovation complemented by rigorous practical application.
We look for students who are passionate about their future and are not afraid to take the road not taken. It is important to have a positive attitude in addition to a desire to excel.
What is the scope for Fashion Designing in India?
With the rising standard of living and awareness of designer clothes or stylish clothes in India, the demand of fashion designing professionals is certainly there and will be there. However, looking at the current scenario of fashion industry which is witnessing an aggressive and more robust approach from foreign brands to create distinction in the consumer market, I think the designers need to explore these new opportunities as well. The more diversity you offer to your consumers, more delightful you will make them. For instance, being a designer you aspire to have your own label which has the essence of your soul creativity in that. But, to foray into parallel domains such as collaboration with retail houses, designing accessories, or say exploring foreign shores is not a bad idea.