KoolKampus with a motive to give back to society has introduced the community concept in institutes that would get the students, teachers, parents and schools on one platform. In a tete-a-tete with Elets News Network, Aparna Thakker, co-founder, KoolKampus informs that the company now plans to share content with rural schools for free.
Give us the brief of the reasons behind starting KoolKampus?
KoolKampus was started as a way of giving back to society. Having been part of the Indian and Western education system, we wanted to bring about a change that benefitted students the most.
Allowing students to learn at their own pace and empowering teachers to be creative while teaching are the two prime factors that define KoolKampus.
We wanted to introduce the community concept in institutes that would get the students, teachers, parents and schools on one platform. Interschool sharing of teaching content is also an important aspect of KoolKampus. Apart from this, we wanted to make quality education available to all. We plan to share content with rural schools for free.
What are the various difficulties and hurdles encountered in doing business at the ground level?
Conceptualising a unique programme, then developing your vision of a better e-learning system and finally deploying the product have been the easier part of our journey. Our biggest challenge has been the human nature to resist change. Convincing principals about the changing trends in e-learning and getting them to be the change has been tough. Even tougher has been to edify teachers to adopt technology in their routines. Our end users, students and parents have in fact been very open to embracing the change.
What is the market size of the services offered by you in India at present?
Pan India schools and institutes are potential business. Quality education to every student is our mantra.
What are the major benefits for organisations and individuals adopting your solutions?
Among an array of benefits, our top value for schools and institutes are putting a stop to the school’s dependence on content and hardware vendors, improve student learning at a deeper level, high cost savings for the school, empowering teachers to experiment with new teaching methods like Flip The Classroom and automated tests, and grading allow teachers to focus on teaching.
What is the vision of your company for the next two years?
Provide technology and content to 50 reputed schools and institutes and adopt equal number of rural schools.
What are the various methods you are using to increase the visibility of your organisation?
Apart from regular sales, marketing and branding efforts, we rely on references from our satisfied customers.
How you can differentiate you services from your competitors?
Among others, we provide a cloud based secure environment for schools and institutes. Our platform is very flexible and can be customised for each customer, and our services can be availed anytime and anywhere
What are the ways of engaging the customers with you? Any special Case study.
KoolKampus believes in partnering with education institutes and assisting them in every possible way to reduce cost and improve quality of education.
What are the major stakeholders and sectors you are focusing on?
We are targeting any school that believes in the importance of technology in education. Being a B2B business, we do not directly target our end users. We build relationships with schools and institutes.
What are the various initiatives taken by your organisation to emerge as a market leader?
As an early stage company we are aware that there are already players on the field. But we strongly believe that our offering is exceptional and rewarding to all the stakeholders. All our efforts are towards improving the features of the platform to make learning ‘kool’ for students.