Arijit Chatterji, CEO and Co-founder, Eukti Learning Solutions, in conversation with Elets News Network (ENN) explains how Eukti Learning Solutions aims to improve the learning outcome, reduce overall cost of ownership and increase employability and enrollment
What are the various reasons behind starting Eukti Learning Solutions?
Eukti Learning Solutions was founded for the purpose of increasing the access and quality of education and learning. We believe that education, and especially higher education, should deliver higher quality, higher engagement and eventually better outcomes. Also, primarily easy access to good quality content is a must. It is important that lack of good faculty should not become a bottleneck for students to enhance their learning.
What are the various difficulties encountered in doing business on ground level?
A major challenge is adoption of new technology. Many Institutes are not geared to adopt new technology based solutions and their comfort zone lies with chalk and talk, making it very difficult to help them grow beyond. Infrastructure is also a major stumbling block, where many institutes are not IT ready. There is the administrative challenge as well some institutes do not allow digital devices in the campuses of educational institutes.
Which are the ways of engaging the customers with you?
We engage with our customers in various ways, which entails including them as thought leaders, pilot access for short time, acting as a complete solution providers. We are available all the time for any engagement.
What is the market size of the services offered by you in India at present?
We aspire to have 40 million users by 2018 and the market potential is over `12,000 crore.
What is the major benefit for organisations and individuals adopting your solutions?
There are various benefits of adopting our solutions. Those using it can improve the learning outcome by better engagement and better quality, reduce overall cost of ownership and increase the employability and enrollment.
What is the vision of your company for next two years?
We are looking forward to partner with over 100 institutions to drive this transformation.
What are the various methods that you are using to increase the visibility of your organisation?
Since this is a concept which needs to be understood by the senior management, we definitely engage in active decision with key stakeholders. In addition, we spend time in meeting various advisors in the education space.
How you can differentiate your services from competitors?
Our solution is unique and is customised for the institution. I am sure the level of customisation and personalisation that we offer is also a great value for our customers.
What are the major stakeholders and sectors you are focusing on?
We are primarily focusing on higher education institutes. However, we have received interests from some of the international schools in the K-12 segment.
We engage with our customers in various ways, which entails including them as thought leaders, pilot access for short time, acting as a complete solution providers
What are the various initiatives taken by your organisation to emerge as a market leader?
We have been busy engaging with our customers and that is the only initiative we have taken so far.