Byju’ growth, now a case study at Harvard Business School

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Byju’s, India’s leading education technology start-up, will now be taught as a case study by Harvard Business School.

The Bengaluru-based company’s case study will be titled as “BYJU’s The Learning App”, is co-authored by John J-H Kim and Rachna Tahilyani. Kim is a senior lecturer at Harvard and teaches a course on entrepreneurship and technology innovations in education. Rachna Tahilyani is a research associate at Harvard Business School’s India research centre.

The case study was published in March this year by Harvard. The paper explores Byju’s growth in India and the challenges to its expansion into the US and other English speaking markets, revealed a abstract available on Harvard’s website.

ByJu’s is managed by Think and Learn Pvt Ltd. It offers visual and written learning modules through its mobile application. The app now has around 300,000 annual paid subscribers across different K-12 schools of the country.


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