MEXUS EDUCATION consults FRANCORP for advice on its Pan India expansion of Iken Braingym

IKEN Braingym, the flagship brand under the aegis of which Mexus Education delivers its interactive learning centers and services, has hired the services of FRANCORP for their pan India growth plan. Mexus Education, started in 2008, is an education innovations enterprise of the Bilakhia Group. Mexus is making its first entrance ever into franchising to expand its presence across India with the help of the Francorp's global expertise in franchise management. The foundation of Mexus is a belief that learning is most effective when it is personalized, entertaining, voluntary and involves active participation by the students. It is this thought that has inspired Mexus to design innovative learning solutions and tools with an able team of over 300 professionals from premier science and management institutes in India.

In India FRANCORP is a part of Franchise India Group, which is Asia's largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele. Iken Braingym, a unique and state-of-the-art learning centre developed by Mexus Education offers technology enabled and self-learning course modules for age groups 3 to 30 yrs. Course content is delivered through modern technology and a 'hands-on' methodology that includes learning with the help of films, animations, games, toys, demo kits, project work, case studies, activity based learning and many more. Iken Braingym offers learning solutions ranging from Pre-school (Brain-e-kids), Middle School Curricular based learning programs (Study Smart, Science and Math for Std. 6 to 9), Middle School extra-curricular and skill based learning programs (Futuristic Kids, Std. 6-9) and Professional Learning programs in Information Technology and Teacher Training (Fine Tune for graduate students, aspiring professionals and homemakers). All courses are uniquely built on the Iken BrainGym philosophy of multiple learning methodologies and give the learners a life long educational experience that is unique in the Indian education sector. Iken Braingym also follows a distinctive real-time performance tracking mechanism for instant results and thus much greater customer satisfaction.

Speaking on the future plans, Saurabh Saxena, Director, Mexus Education, said, 'Braingym is the next generation learning space which is a unique combination of lab, museum, workshop, classroom, hobby center and play group. Through this initiative, we take forward our philosophy of bringing back the joy in learning and to provide hands on activity based learning to the students. We intend to set up 50 Iken BrainGym centers in the current fiscal year across Tier1 and Tier2 cities. With FRANCORP's expertise in this sector, we are confident that we will be able to meet our targets and deliver quality education and educational tools to the consumers.' Commenting upon this association, Gaurav Marya, Managing Director, Francorp, said, 'The education market that our client wishes to address is estimated to be INR 1000 Crs in 2008 (in Vocational training). Mexus is committed to create a new wave in the domain of education by providing end to end solutions for content, methodology, delivery technology and assessment. These learning tools facilitate collaborative learning and self-analysis as students not just learn their lessons but begin to analyze the Whys and Hows of things. We are looking forward to help them with their franchisee model & roll-out plan for pan-India expansion program and also provide marketing support, legal documentation, & help with recruitment of franchisee. Mexus will help franchises for centre set-up, Marketing support, Recruitment & Training support and after sales & service support etc.'

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