In the constant struggle to keep kids safer online, a new solution is emerging that enlists the help of schools in age-verification techniques to ensure that online predators are kept off child-friendly web sites. But some critics say this puts schools in a questionable role, because the information they provide can be used to target age-appropriate advertising to their students. The solution in question, developed by an online protection service called eGuardian, is one of the latest attempts at 'digital identification.' eGuardian purports to block online predators from reaching children, making search engines and social-networking sites safer for students.
'We collect just the information we need to verify children by having the parents provide that information