The patron list has just got longer at India's premier tech institute festivals with engineering majors Airbus, Adobe, Bosch and Boeing becoming marque sponsors. Even defence organisations such as DRDO, commodity exchanges like NCDEX and big business groups like Murugappa are marking their presence at these events. Boeing and Airbus are debuting as sponsors at IIT-M's Shaastra. Confirming their participation, Shaastra 2009 event co-ordinator Saranya Kapur said, 'This is the first time they are sponsoring any IIT fest.' She attributes the keenness on Shaastra 2009 being the world's first ISO-certified student event and also on the showcase event, Aerofest. The five-day annual technological festival of IITMadras starts on September 30. According to Shirish Subramanian, IITKharagpur's annual techno-management fest Kshitij 2010's core team head, DRDO is sponsoring a workshop for the first time as well. NCDEX too has moved in by signing up as an event sponsor for Kshitij, again a first. They'll be sponsoring an event called 'Analyst' , as they are keen on something specific to the commodities and derivatives market. NCDEX is eyeing good research analysts and they plan to use the fest as a platform to connect with students. Kshitij 2010 will be held between January 28 and 31. Not only has the sponsor matrix evolved, but firms are looking at fests to scout for managerial talent.
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