Today, majorly the companies are targeting the youth for branding and marketing. The categories such as luxury cars and high-end products are now looking to talk directly to young consumers. Since the youth of the nation is greatly enthusiastic to explore new things. Most parents would agree that the present scenario makes them apprehensive about the future prospects for their child, where along with the numerous opportunities the competition too has swelled. The rush to give your child the 'best of everything' leads parents to spend excessively on education
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