Shemrock Group of schools has admitted a new student – the popular cartoon character Chhota Bheem.
The indigenous, animated superhero has been adopted as Shemrock’s brand ambassador for three years.
Chhota Bheem, known for his adventurous streak , is in sync with the Group’s core value of providing fun-filled education to children.
Other cartoon characters of the Chhota Bheem series, including Chutki, Raju, Jaggu, Kalia, Dholu & Bholu and Indumati, will also represent the Group in all its marketing activities, marketing collaterals, events etc.
The bare-chested, dhoti-clad character will be a part of the annual function of 2012-13, where all the schools of the chain chose the Chhota Bheem theme for their events.
The group has already planned a year of events centered around the cartoon character. A Chhota Bheem Summer Camp already kick-started in mid-May and will go on for about a month.
Later on there will be Chhota Bheem Friendships’ day, when kids will be asked to bring their best friends to school; Chhota Bheem Baby Show; Chhota Bheem Children’s fair, which is an annual kids’ festival in the school, this time bearing the cartoon’s name and a parents’ orientation programme.
The Shemrock Group of schools has more than 225 branches of play schools (Shemrock) and 75 branches of senior secondary schools (Shemford). The Shemrock and Shemford group of Schools admitted more than 20,000 students in 2012-13.
