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It is no surprise that the boundaries between the marketing and technology roles in companies are getting blurred. Technology is the tool that marketers are feeding off and hence, there are companies that are looking into new technology and data analytics a lot more than they ever did, writes Abhinav Upadhyay, Head – Marketing & Innovation of Zee Learn.

Abhinav Upadhyay, Head – Marketing & Innovation of Zee Learn

Abhinav Upadhyay,
Head – Marketing & Innovation of Zee Learn

Kidzee,is a flagship brand of Zee Learn that has become Asia’s largest Pre-school Network with more than 1500 centres in 500+ cities across India and Nepal. The K-12 brand, Mount Litera Zee School (MLZS) is one the fastest growing and awarded school network in the country with over 150 signed up schools and growing and with over 80 operational schools across the country.

This is possible because the brands (Kidzee and Mount Litera Zee School)are constantly evolving and staying relevant to the times and providing the finest pedagogy and learning environment for children both in Preschools as well as in K-12 schools.

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Through its unique Interactive Illume pedagogy at Kidzee and LItera Octave pedagogy at Mount Litera Zee Schools, Zee Learn is delivering quality education supplemented with technology based learning. The growth and the many awards bestowed thereto are only a reflection of the quality of the brand delivery at India’s largest chain of preschools and schools.Child-playing-1

It is no surprise that both parents as well as educational entrepreneurs are looking at Kidzee and Mount Litera Zee Schools as brands of choice.

“The recognition from the parents, partners, investors as well as from various juries of awards becomes possible only because quality, excellence, trust and transparency form the core of our existence which our business partners, our students and students’ parents reciprocate in equal measure”, says Abhinav Upadhyay – Head Marketing & Innovation at Zee Learn. Parents have reconfirmed the trust in Kidzee, which is noticeable via the IPSOS Customer Satisfaction Survey 2014 where close to 90% of the parents rated us as being ‘Excellent’ on various parameters of excellence.

What is right for the child(WRFC) is the guiding philosophy that forms the base of everything for any of the brands at Zee Learn.

Child-playing-2“Another aspect of our brand communication is Accessibility. When consumers can connect quickly and without difficulty and have a delightful experience in their interaction, you win not just Trust but also their Affinity. We offer various ways in which anyone can reach us – through a phone call, through email, through digital and social media, and through SMS which helps that consumers are constantly connected to us and we are able to hear them and help them whenever they need us”, adds Upadhyay.

Through its vision of championing the cause of children and their needs, the company has earned lots of recent accolades and awards which stands testimony to the new and innovative work being done by Zee Learn and its various brands.

In the year 2015-16, Zee Learn was conferred with the award of India’s Most Trusted Educational Brand for the year by Trust Research Advisory.

The innovative work for the brand Kidzee won it the award of “Most Attractive Brand – Education” in 2015-16

Zee Learn Ltd. has been conferred with the Make in India Award for Excellence- 2015

Mount Litera Zee School was conferred with the “National K-12 School Chain of the Year” Award in 2015-16

About Zee Learn and its brands

About Zee Learn Limited
Zee Learn is one of the leading companies in Education in India with the fastest growing chain of K-12 schools and India’s No 1 chain of pre-schools in its portfolio. The company runs India’s No. 1 chain of preschools, Kidzee with more than 1350+ preschools in more than 500+ cities.

Zee Learn acts as a consultant to local entrepreneurs who wish to setup K-12 schools, under its brand name Mount Litera Zee Schools and provides end to end Education management and Advisory services. Mount Litera Zee Schools is now the second largest chain of schools in the private-unaided category with more than 80 schools in 75 cities.

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Kidzee is Asia’s largest and only preschool chain to have more than 1500 active centres across the country and the Asian continent and has served over 400,000 children with its unique learning methodology.

Kidzee, has been ranked no 1 in India’s Most Attractive Brands 2015list in the education and pre-school category. The study was carried out byTrust Research Advisory (TRA) a part of the Comniscient Group, is a Brand Intelligence and Data Insights

Kidzee, has also been conferredwith a bronze award for an Outstanding Outdoor Campaign in Best Use of Ambient Media under special categories at Outdoor Advertising Awards (OAA) 2015.

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Mount Litera Zee School

Mount Litera Zee School, one of India’s largest private unaided school chain,was awarded the Most Trusted School Brand in the year 2015-16 by Brand Trust Report, 2015. The brand has also been conferred with K-12 National School Chain of the Year 2015 by Franchise India. 8 MLZS schools have been awarded the Top Schoolsin India award by Digital Learning Magazine.

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