NIIT Institute for Finance, Banking and Insurance (IFBI) announced the launch of its first batch for Certificate Programme in Banking Sales and Marketing (CPBSM) in association with Catholic Syrian Bank (CSB). CPBSM is an exclusive programme that aims to build a pool of probationary officers (PO) with marketing skills.
The one-month certificate programme is designed for training and recruitment of PO to be posted in sales and marketing of various deposit, loan, insurance products of the Bank under various functional verticals. This programme is a blend of core domain knowledge and usable skill-set requirements like sales and marketing, technology familiarity and customer handling. To start with, the programme will be available in select locations including Thrissur, Trivandrum and Coimbatore, as per immediate requirements.
Speaking on this significant partnership, Bimal Jain, President NIIT IFBI said, “As pioneers in the BFSI industry in India, NIIT IFBI has been working towards creating professionally trained workforce for the BFSI industry. This strategic partnership with the Catholic Syrian Bank has been tailor-made to create a large pool of industry-ready talent who would be offered challenging career opportunities with the Bank.”
According to a press release, this programme has been specifically designed to develop and empower graduates with robust skill sets and vital insights needed to undertake marketing banking business as a PO in banks. Graduates/post graduates with minimum of 60 per cent marks in their graduation and less than 28 years of age can apply for this course. On successful completion of the programme, students will be placed with CSB.
The selection to the programme will be through in-house screening process with final interview by CSB officials. After successful completion of the probation period of two years, the PO will be absorbed as Assistant Manager (Grade-1) and will be awarded with the programme certificate.