Talentedge, one of India’s leading interactive learning solutions company, recently collaborated with MICA, India’s premier management school for strategic marketing and communication, to introduce a postgraduate programme in E-commerce Business Management. With the programme content and structure developed by MICA, students will be able to get a holistic understanding of the concepts, elements, business models and other dynamics of running a business in the online space.
The four-month programme is specially geared towards giving the students a 360 degree view of the e-commerce world by covering essential aspects like prevalent business models, digital marketing, customer acquisition, tools and techniques, running operations, emerging global trends, applicable legal and regulatory framework. The programme content will be enriched with real-life case studies from OLX to enable better understanding.
Highlighting the significance of this new programme, Aditya Malik, CEO and MD, Talentedge said, “We believe in keeping education focused, updated and industry relevant. We are strengthening our partnership with MICA by launching our third programme with them in the e-commerce domain. The lectures will be delivered by MICA’s expert faculty and the insights will be supplemented with inputs from both guest lecturers as well as industry professionals. The study material will all be available on the Cloud Campus, complete with presentations, projects, case studies and assignments.”