Airtel enters Ed-tech, acquires 10 pc stakes in Lattu Kids

Airtel Lattu Kids

New Delhi: As a part of startup accelerator programme, Bharti Airtel has acquired 10% stake in Ed-tech startup Lattu Media Pvt Ltd.

Mumbai based Lattu Kids specializes in digital learning tools for children. The app focuses on improving English vocabulary, English reading and Maths skills for children under the age of 10 years through entertaining, fun learning animated videos and games.

The investment will enable Airtel to add Ed-tech to its premium digital content portfolio and give distribution scale to quality learning material from Lattu Kids.

Airtel said it already has over 160 mn monthly active users across its digital platforms – Airtel Thanks app, Airtel Xstream app and Wynk Music.

Also read: Airtel eyes Education & Healthcare for high-value customers

Adarsh Nair, Chief Product Officer, Bharti Airtel said: “Online education is a critical need for millions of young children who do not have access to regular classrooms. We believe that Lattu Kids can make a positive impact in the space of online education and are excited to have them in our accelerator and partner in their growth.”

At over 500 mn, India has the second largest number of internet users in the world, driven by affordable smartphones and the lowest 4G data tariffs globally. This deep penetration of internet has also led to wide adoption of online learning tools. The COVID-19 pandemic and closure of schools has further accelerated the adoption of virtual classrooms and digitally enabled learning.