Speaking at the CSR roundtable with the theme: The Vital Nexus Between CSR and Return on Investment (ROI) held in Lagos and organised by M2, acclaimed premium Marketing and Management entity, Mrs. Oyagbola, Executive Director, MTN Foundation said that there exists a thin line between CSR and ROI and traditionally there is a correlation between business ethics, socio-economic contributions and the long term sustainability of companies.
In line with MTN corporate reputation built through ethical business practices, and alignment with the needs and aspirations of the communities in which it operates, she stated that the model of CSR hinged on understanding of the value of investing in the environment in where it operates, accompanied by a robust three-pronged strategy based on 'Corporate Governance, Adding Value to Society and Corporate Social Investment.'This approach, as said by her made it certain for institutionalised ethical behaviour, and contributing to national economic growth by their presence, products and services.
Mrs. Oyagbola disclosed that 49 schools across 12 states of the federation including the Federal Capital Territory have so far benefited from MTN model focusing on education, health and economic empowerment under the MTN Foundation.
The benefits, she said, included equipping of these schools with Information and Communication Technology (ICT) facilities, while under its Universities Connect programme, the University of Lagos and Ahmadu Bello University in Zaria have also benefited. Prof. Oyebode also charged corporate players to buy into the nation's Millennium Development Goals so as to make the Vision 2020 a reality.