The English language skill provider, Liqvid, has drawn an ambitious plan to equip 30 lakh Indian students with English language skills every year by 2012. 'English is an essential communication tool now more than ever before. It equips young school and college pass outs with skills that can ensure professional and social success,' says Vivek Agarwal, Founder and CEO of Liqvid, the provider of globally benchmarked, technology-led 'English Edge' program, in association with BBC. 'We hope to leverage our vast expertise and technology edge to scale up operations many fold and train 30 lakh learners in 2012 alone,' Agarwal added. Since the inception of its English Edge program 5 years back, the NOIDA -based company has forged relationships with academic institutions, including universities and Engineering, Management and other professional colleges in North and Central India. The company has created, domain specific English programs for sectors like Finance, IT and hospitality, for the first time in India. This is in recognition of the fact that every student learns the English language to attain a different goal. Many vocational schools that impart skill for careers in Travel, Hospitality, Computer Software and Hardware, Fashion, Retailing have access to Liqvid's 'English Edge' program. Liqvid's has almost ten years of expertise in creating cutting edge technology-led education design and delivery tools and has established a name in the English training field. Liqvid's unique instructional design and multi media course material empowers teachers to quickly master the training tools. It is estimated that around 250 million Indians use English a secondary language of communication with varying levels of proficiency and form the target segment for the company's offerings India's services sector success story is built around knowledge of English and it is generally accepted among employers that if the toss is between two equally qualified Individuals, the one with proficiency in spoken English has 4 times more chances of being selected.
These candidates can also expect from 25%-30% higher salary. In today's global world, English has emerged as a link language. It is the language of commerce and industry. A good command over English has become a must for anyone who wants to communicate better with the world and succeed in this global village. A command over spoken English involves more than just a good vocabulary, it involves correct diction, stressing on the right parts and pausing at the right places. These are skills that are acquired through practice, observation and training. Liqvid believes that a successful language program does not depend on just excellent teaching but also on the depth of the skills it imparts. The traditional method of teaching English emphasizes only on grammar, memorising words, translations etc. It does not foster effective speaking skills. To speak English fluently, learners need specially designed courses, coupled with effective methodology that not only teaches them to speak correctly but also focuses on improving their diction and accent.
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