Academic advertisements are increasing with ever increasing list of programmes being offered these days, going up almost three times in recent years. In a recent report by the Advertising Expenditure (ADEX), which is one of the monitoring arms of the Television Audience Measurement (TAM) Media Research, it has been described that eight percent of all advertising expenses in the print media last year came from this sector alone. The ASCI code for educational institutions, posted on its website, states that parents place a very high value on the education of their children and are known to make great personal sacrifices to enable them get the right education.