P&G's signature CSR Program “Shiksha” has come up with more than schools all over India after it was launched a few days back with Rani Mukherjee as its brand ambassador. Shiksha has, so far, impacted lives of 150,000 children till 2010, aims to take number to 200,000 in 2011 By this initiative P&G has given its consumers a simple yet powerful way to participate in building India's educational future. Every time a consumer buys P&G products such as Tide, Ariel, Pampers, Whisper, Olay, Vicks, Gillette Oral-B, Head & Shoulders, Pantene and Duracell in the month of April, May & June, Shiksha contributes a portion of the proceeds towards children's education. Now in its 7th year, Shiksha is back with an even stronger commitment – to take its current impact of 150,000 children to the 200,000 mark. In 2010, Shiksha took initiative in building over 20 schools all across India, supported 100+ existing schools and now aims to build at-least 20 more in the coming year. This year, Bollywood megastar Rani Mukherji came on-board to extend her selfless support to Shiksha, encouraging consumers to help Shiksha lead more and more on the path to education. Rani was delighted to hear that Shiksha is also building a school in the state of West Bengal and helped build a model for a play-school that will be presented to the children at RTI Shiksha Begampur High School. At the Shiksha launch event Rani said “It's truly commendable that with your support, Shiksha has been able to impact 150,000 children and begun building 20 schools across India. I am proud to be associated with Shiksha and felt very happy to be creating this playschool that will be built for the children at RTI Shiksha Begampur High School, West Bengal. I urge you to remember that the next time you walk into a store to shop for something basic like a shampoo, a toothbrush or a detergent – you can help educate a lesser-privileged child by making a simple brand choice” Present at the launch, Sharat Verma, Marketing Manager, P&G India said, ''Shiksha is not just an initiative, but a passion that we as an organization strongly believe in. After touching the lives of 150,000 children, we are now helping build the future of India's children “Brick by Brick” by building 20 schools this year and an aim to build another 20 in the coming year and take Shiksha's impact to 200,000 children. After all, “Padhega India, tabhi toh Badhega India”
