Micromax Informatics Limited has launched the new edutainment device- Funbook on Ice-cream Sandwich (Android 4.0.3) operating system by Google. The device is targeted at 67 percent (close to 20 million) of the total urban youth population in India who aspire to own a computing device for learning and fun.
Micromax has partnered with leading players to provide education and entertainment content. These partnerships include Pearson and Everonn to make available unique and relevant content for the students and BigFlix, Zenga and Indiagames to provide entertainment and gaming pleasure. The device will be available at 100,000 retail outlets across 50 cities in India and consumers can also order it exclusively through Snapdeal. To make online content available to users, the device will come bundled with Tata Photon plus, with additional 1GB data offer for first two months.
A perfect combination of hardware, content and seamless connectivity for a high-quality and engaging experience, Funbook is poised to change the way fun and learning is consumed on the go.
Unveiling the new device, Deepak Mehrotra, CEO, Micromax, “Fun and education are two important elements of a youth’s life they always to try balance between what they “have to do” and what they “want to do”. With the launch of funbook, we are offering a smart solution to solve this dilemma, and we believe that Funbook will help create a balance between the two.
Speaking on the occasion Max Gabriel, Senior Vice President and Chief Technology Officer, Pearson India said, “As the world’s leading learning company, Pearson intends to make learning increasingly intimate and personalized. We believe that tablets are a great medium for offering an interactive and compelling learning experience”. He added “we strongly believe this can only be done through a network of partners, and so we are pleased to be able to partner with Micromax in the launch of an educational tablet that delivers world-class Pearson content to its users.”