Byju’s, India’s largest online learning firm, has acquired Mumbai-based education technology (edtech) start-up WhiteHat Jr in an all-cash deal worth $300 million.
Online coding classes have become the newest battle for supremacy for startups, with 1.5 year old WhiteHat Jr. having a revenue run-rate of $150 million at the time of its sale, the startup said.
“Technology is at the centre of every human interaction today and we had set out to create a coding curriculum that was being delivered live and connected students and teachers like never before. Integration with a visionary company such as BYJU’S will help take this idea to new heights and help unleash the remarkable creative potential of kids at a global scale,” Founder and CEO of WhiteHat Jr. Karan Bajaj said.
The acquisition marks Byju’s entry into the fast-growing computer code training segment targeted at high school and college students.
WhiteHat currently offers live online coding classes to children in the age group of 6 to 14 and helps them build commercial-ready games, animations and apps. Its subscription packages are priced between Rs 6,000 to Rs 1 lakh, depending on the number of classes. It currently offers three packages of 8, 48 and 144 classes, respectively.
Byju’s, which started out by providing online classes for students from kindergarten to Class 12 (K12), it recently ventured into live classes, test preparation and entrance exams as well.