A Mind for Globalisation with Localisation : Supam Maheshwari, CEO, Brainvisa Technologies, India

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bridging this gap. A big investment towards innovation and new indigenized product development is required to cater to Indian markets like retail,  insurance etc.
How meaningful have been the domestic market opportunities for you?
Although in our journey so far, we have not focused towards the domestic  arket, lately, we have seen a sudden potential for growth of eLearning in India. To tap this potential, Brainvisa has innovated a product called RapideL, a rapid
eLearning tool which has proved to be a boon to the Indian training community. We have also invested in vertical specialisation to tap verticals
like aviation to begin with. There are significant opportunities forinnovating and building products around insurance, retail and manyother booming sectors.

What needs to be done to promote elearningin India?
A huge e-learning funding initiative from the Government could propel the looming domestic talent shortage. This kind of concept prevails in countries like Australia where the Government has budgeted and pays for professional re-skilling. Also, large Indian universities could follow the path of University of Phoenix to again propel good e-learning initiatives. Such large initiatives  sually require government or large private funding. Very recently Brainvisa has made a partnership deal to extend the educational services to South African market.

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Could you throw some light on how different or similar are the Indian e-learning initiatives and the foreign ones?
Well, our product RapideL has created waves the world over. We have received a large number of enquiries from various parts and hence we have appointed various resellers to provide local presence. We have recently signed up with resellers in UK, Portugal, South Africa, Germany, Italy, Australia, and Switzerland. Our direct custom learning solution services however are focused for the USA, UK, UAE and Australian market where we have our local offices.
Our offices are located close to our customers as it gives us a chance to learn their business problems more like their employee rather like an external vendor, and this enables us to work closely to serve them beyond their  equirement.

How do you see the global market for e-learning?
Globally, even today, 25-30% of a company’s training blend is eLearning and the remaining is predominantly Instructor Led Training. Global companies budget 3-4% of an employee’s annual salary for training. With the gradual shift towards elearning in overall training spend, we feel e-learning has a long way to go. Your services cover a diversified sector of the market (K-12, higher education, corporate learning etc).

immerse are your learning solutions for  hose markets and which sector do you think will see the maximum growth in next few years? Brainvisa builds and will continue to  build learning solutions for all these categories. In my opinion, the category growth is more country specific. Currently, there is a large demand and supply gap in the corporate training market in India. K- 12 and higher education market are lagging but has the potential be the largest growth segment in years to come. In developed economies, corporate training market will continue to grow faster than K12.
What have been the critical roadblocks for you in this sector? Building deeper, integrated partnership with clients take enormous amounts of time in the
industry. Our most critical and the biggest road block has been to try to reduce this time-frame. We can work with a client on any spoke of this wheel to begin with, and would like to transition it towards completing all spokes of this wheel and meet our objective of building a long term partnership. As the CEO

where do you see Brainvisa five years from now?
Size does matter. Five years down, we plan to be one of the most dominant players in the learning industry globally.

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