P&G launches education project for underprivileged children of India

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Procter & Gamble (P&G) has launched the Siksha project for underprivileged children of India in collaboration with Child Rights and You (CRY) and Sony.

Project Shiksha, a part of P&Gs global philanthropy programme P&G Live, Learn and Thrive, which focuses on the development of children. P&G has contributed INR 26.9 million to support the education of 33,052 children in 435 communities. The Shiksha projects are working with the State Education Departments to re look at existing education policies; are creating awareness to build more schools with better infrastructure, and more basic amenities like water, electricity, health; enrolling more children into formal schools and promotion of retention in schools; and building all round development of children.

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